Product gallery

Product gallery is a carousel with product cards from different stores or cars from different vendors that appears in search results. Yandex Direct automatically chooses the optimal placement for the gallery to increase the chance of conversion. Only one product gallery can be shown in search results.

Benefits of the product gallery:

• It displays offers, prices, promotions, and discounts in a visually appealing, highly visible format.

• It helps the user make a purchasing decision.

• It increases the conversion rate for products and vehicles.

• It's good for businesses of any scale, including small stores.

Here are the ads that can be served in the product gallery:

• Text & Image ads in a product-focused unified performance campaign, with an image, price, and product link.

• Text & Image ads in a catalog-focused unified performance campaign, with an image and catalog link.

• Product ads and catalog pages from unified performance campaigns.

• Ads for products and catalog pages from a product campaign.

Catalog pages in the product gallery are only available for products. You cannot add to it selections of cars or offers from other categories, including services.

Only up to 5 ads from the same advertiser can be shown in the product gallery, which may include both product ads and catalog pages. Ads are selected for impressions based on the VCG auction results. It evaluates the combination of the bid, quality coefficient, and CTR forecast for the specific impression. Ads with the best combination of these indicators appear in the gallery.

Product gallery placements

For all products except vehicles:

• Search results.

• Search results in images.

• Search results in product search.

• Search results in Lessy.

Ads for vehicles will only be served in search results.

How to launch impressions

• Products

• Cars

Have questions?

Scan the QR code or tap it to follow the link.