Ad moderation and payment

After you create your campaign, our moderators check it for compliance with the advertising requirements.

Ads for products and ads for stores are checked separately. If your products belong to a category that has special placement conditions so that their ads can't be placed in a product campaign, you will see a warning in the moderation status on the campaign page. Your moderation results will also be emailed to the mailbox you provided when registering in Yandex Direct.

Some campaign elements are moderated separately (for example, images). If one or more elements fail moderation, the campaign starts without them. The moderation status and comments are shown on the campaign page. You can delete or edit elements that failed moderation. The edited elements are re-submitted for moderation and added to the campaign if they pass.

Your ads start to be served as soon as Yandex receives your payment.

When you launch a campaign, its page shows basic information about its settings. To edit an active campaign, click the parameter that you want to change. Some parameters can't be edited (for example, Site). Edited parameters have to be moderated again.

Questions?