---
metadata:
- name: generator
content: Diplodoc Platform v5.54.5
alternate:
- https://yandex.com/support/direct/en/moderation/special-categories.md
- https://yandex.com/support/direct/ru/moderation/special-categories.md
- https://yandex.com/support/direct/zh/moderation/special-categories.md
- href: en/moderation/special-categories.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Promotion categories
Some types of products and services can only be advertised if certain requirements connected to legal requirements and Yandex advertising policy are met. Products and services that are subject to mandatory certification, registration or licensing require a specific set of documents.
The package of documents may include copies of legal documents (licenses, certificates, and so on). We may also additionally request a letter of guarantee from you.
A list of required documents and other advertising information will be specified in the section dedicated to the category of your products or services.
{% list tabs %}
- By category
#|
||
- [Gambling](https://yandex.com/support/direct/en/moderation/categories/gambling.md)
- [Alcohol products](https://yandex.com/support/direct/en/moderation/categories/alcohol.md)
- [Ad blockers](https://yandex.com/support/direct/en/moderation/categories/ad-blocker.md)
- [Sports betting](https://yandex.com/support/direct/en/moderation/categories/bookmaker.md)
- [Adult content](https://yandex.com/support/direct/en/moderation/categories/unfamily.md)
- [Debt collection and write-off](https://yandex.com/support/direct/en/moderation/categories/collector.md)
- [Government authorities and their services](https://yandex.com/support/direct/en/moderation/categories/public-services.md)
- [Sensitive subjects](https://yandex.com/support/direct/en/moderation/categories/considerate.md)
- [Baby food](https://yandex.com/support/direct/en/moderation/categories/baby-food.md)
- [Remote sale of prohibited products](https://yandex.com/support/direct/en/moderation/categories/distance-selling.md)
- [Remote sales of products and services](https://yandex.com/support/direct/en/moderation/categories/goods-and-services.md)
- [Health and beauty](https://yandex.com/support/direct/en/moderation/categories/beauty.md)
- [Cosmetology supplies and ingredients](https://yandex.com/support/direct/en/moderation/categories/beauty-cosmetology-ingredients.md)
- [Cosmetological services](https://yandex.com/support/direct/en/moderation/categories/beauty-cosmetology.md)
- [Copies of original products](https://yandex.com/support/direct/en/moderation/categories/counterfeit.md)
- [Cryptocurrency](https://yandex.com/support/direct/en/moderation/categories/cryptocurrency.md)
- [Lotteries and promotional activities](https://yandex.com/support/direct/en/moderation/categories/lottery.md)
- [Lotteries](https://yandex.com/support/direct/en/moderation/categories/lottery-lotteries.md)
- [Lottery and gambling equipment](https://yandex.com/support/direct/en/moderation/categories/lottery-equipment.md)
- [Promotional events](https://yandex.com/support/direct/en/moderation/categories/lottery-buy-to-win.md)
- [Mediation](https://yandex.com/support/direct/en/moderation/categories/mediation.md)
- [Medicine and pharmaceuticals](https://yandex.com/support/direct/en/moderation/categories/medicine.md)
- [Pharmacies and medicine](https://yandex.com/support/direct/en/moderation/categories/medicine-pharmacies.md)
- [Veterinary pharmacies and medicine](https://yandex.com/support/direct/en/moderation/categories/medicine-veterinary.md)
- [Books, videos, websites on medicine and treatment](https://yandex.com/support/direct/en/moderation/categories/medicine-med-info.md)
- [Medical appliances and devices](https://yandex.com/support/direct/en/moderation/categories/medicine-medical-devices.md)
- [Medical services](https://yandex.com/support/direct/en/moderation/categories/medicine-medical-activity.md)
- [Folk medicine, healing](https://yandex.com/support/direct/en/moderation/categories/medicine-healing.md)
- [Termination of pregnancy, abortion](https://yandex.com/support/direct/en/moderation/categories/medicine-abortion.md)
- [Prescription medications](https://yandex.com/support/direct/en/moderation/categories/medicine-prescription-drug.md)
- [Internet tag fraud](https://yandex.com/support/direct/en/moderation/categories/cheat.md)
- [Narcotics and psychotropic substances including their precursors](https://yandex.com/support/direct/en/moderation/categories/drugs.md)
- [Realty](https://yandex.com/support/direct/en/moderation/categories/realty.md)
- [New construction projects and shared-equity construction](https://yandex.com/support/direct/en/moderation/categories/new-buildings.md)
- [Real estate services and sales](https://yandex.com/support/direct/en/moderation/categories/real-estate.md)
- [Weapons and products similar in construction to weapons](https://yandex.com/support/direct/en/moderation/categories/weapons.md)
- [Military topics](https://yandex.com/support/direct/en/moderation/categories/military-thematics.md)
- [Products similar in construction to weapons](https://yandex.com/support/direct/en/moderation/categories/weapons-pseudoweapon.md)
- [Training in the handling of weapons](https://yandex.com/support/direct/en/moderation/categories/weapons-shooting-schools.md)
- [Weapons](https://yandex.com/support/direct/en/moderation/categories/weapons-restr.md)|
- [Official service centers](https://yandex.com/support/direct/en/moderation/categories/official-service-centers.md)
- [Food additives](https://yandex.com/support/direct/en/moderation/categories/supplements.md)
- [Dietary supplements](https://yandex.com/support/direct/en/moderation/categories/supplements-dietary-supplements.md)
- [Sports nutrition](https://yandex.com/support/direct/en/moderation/categories/supplements-sport-food.md)
- [Paid subscriptions](https://yandex.com/support/direct/en/moderation/categories/paid-subscriptions.md)
- [Political ads and promotions](https://yandex.com/support/direct/en/moderation/categories/politics.md)
- [Cigarettes, tobacco and accessories](https://yandex.com/support/direct/en/moderation/categories/smoking.md)
- [Tobacco accessories](https://yandex.com/support/direct/en/moderation/categories/smoking-tobacco-ex.md)
- [Tobacco products](https://yandex.com/support/direct/en/moderation/categories/smoking-tobacco.md)
- [Social ad](https://yandex.com/support/direct/en/moderation/categories/social-advertising.md)
- [Charitable organizations](https://yandex.com/support/direct/en/moderation/categories/finance-charity.md)
- [Tragic content](https://yandex.com/support/direct/en/moderation/categories/tragic.md)
- [Services for motorists](https://yandex.com/support/direct/en/moderation/categories/car-services.md)
- [Vehicle license plates and their duplicates](https://yandex.com/support/direct/en/moderation/categories/car-number-dupes.md)
- [Car insurance](https://yandex.com/support/direct/en/moderation/categories/car-insurance.md)
- [Car sales](https://yandex.com/support/direct/en/moderation/categories/car-sales.md)
- [Disinfection, pest control, and extermination services](https://yandex.com/support/direct/en/moderation/categories/disinfection.md)
- [Certification services](https://yandex.com/support/direct/en/moderation/categories/certification.md)
- [Financial services](https://yandex.com/support/direct/en/moderation/categories/finance-services.md)
- [Banking services, credit](https://yandex.com/support/direct/en/moderation/categories/finance-banks.md)
- [Binary options](https://yandex.com/support/direct/en/moderation/categories/finance-binary-options.md)
- [Credit reporting agencies](https://yandex.com/support/direct/en/moderation/categories/finance-credit-story.md)
- [Loans](https://yandex.com/support/direct/en/moderation/categories/finance-loan.md)
- [Real estate collateral loans](https://yandex.com/support/direct/en/moderation/categories/finance-real-estate.md)
- [Earning money](https://yandex.com/support/direct/en/moderation/categories/earnings.md)
- [Investing](https://yandex.com/support/direct/en/moderation/categories/finance-investment.md)
- [Credit unions](https://yandex.com/support/direct/en/moderation/categories/finance-credit-mfi.md)
- [Leasing](https://yandex.com/support/direct/en/moderation/categories/finance-leasing.md)
- [Pawn shops](https://yandex.com/support/direct/en/moderation/categories/finance-pawnshop.md)
- [Maternity capital](https://yandex.com/support/direct/en/moderation/categories/finance-maternity-capital.md)
- [Microfinance organizations](https://yandex.com/support/direct/en/moderation/categories/finance-credit-mfi.md)
- [Payment systems and money transfers](https://yandex.com/support/direct/en/moderation/categories/finance-payment.md)
- [Offers of intermediaries in Russia and financial services abroad](https://yandex.com/support/direct/en/moderation/categories/finance-help-credit.md)
- [Sales of products and services on credit](https://yandex.com/support/direct/en/moderation/categories/finance-sale.md)
- [Insurance services](https://yandex.com/support/direct/en/moderation/categories/finance-insurance.md)
- [Services on the securities market](https://yandex.com/support/direct/en/moderation/categories/finance-diller.md)
- [Pyramid schemes, high yield investment programs](https://yandex.com/support/direct/en/moderation/categories/financial-pyramid.md)
- [Forex](https://yandex.com/support/direct/en/moderation/categories/finance-forex.md)
- [Futures](https://yandex.com/support/direct/en/moderation/categories/finance-futures.md)
- [Chemical substances](https://yandex.com/support/direct/en/moderation/categories/acids.md)
- [Medical acids and gases](https://yandex.com/support/direct/en/moderation/categories/acids-medical.md)
- [Non-medical gases and acids](https://yandex.com/support/direct/en/moderation/categories/acids-not-medical.md)
- [Esotericism and magic](https://yandex.com/support/direct/en/moderation/categories/magic.md)
|#
{% endlist %}
An accepted set of documents is considered valid for all an account's ad campaigns with the same category and domain. If you relaunch a campaign on a different account or for a different domain, you will need to submit these documents again. Please pay attention to the documents' period of validity. You must resend the documents when they have expired.
You can find the list of categories of products and services that cannot be promoted on this [page](https://yandex.com/support/direct/en/moderation/restricted-categories.md). Please make sure that your products/services do not fall into these categories.
{% note alert %}
For the list of rules and requirements, see the following documents:
- [General Terms and Conditions. Advertising Requirements](https://yandex.com/legal/general_adv_rules_ch/)
- [Regulations for placing advertisements on Yandex](https://yandex.com/legal/adv_rules_ch/)
- [Advertising Requirements](https://yandex.com/legal/direct_adv_rules_ch/)
- [Ad Serving Rules](http://yandex.com/legal/direct_display_rules_ch/)
{% endnote %}
## Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
[Chat](https://yandex.ru/chat#/user/840c4ce4-ed25-4c66-a7c7-ba8c001e02d9?utm_source=pay){.button}
{% cut "Leave a message" %}
{% endcut %}
