Loans
You can advertise loans in Yandex Direct.
Ads in this category are not placed in Telegram channels.
The notice will be automatically added to your text ads:
- The name of the legal entity, including details about its organizational and business structure. The exact text of the notice will depend on what information is included in your documents.
- “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.”
You must add this notice to video ads, image ads in a unified performance campaign, banners in search results, and display campaign creatives yourself. The text “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.” must take up at least 10% of the area. More information about notices.
Your ads must meet the legal requirements of the countries where you want to serve them.
Your ads and landing page must meet all requirements of the law On advertising, for example:
Image ads in the unified performance campaign for credit unions, microfinance organizations, banks, pawn shops, and their services must contain the name and business structure of the legal entity. Ads for credit products (such as a credit, loan, or mortgage) must also include the following notice: “Study all the terms and conditions of the credit (loan) in the appropriate section on the site. Evaluate your financial capacity and risks.” It must take up at least 10% of the creative area.
The information must be clearly visible to the user without using any special tools or performing any additional actions. Text font must be readable at the minimum resolution. The information must remain on the screen long enough for the user to read all visible text at an average reading speed.
Warning
If your ad text mentions an interest rate, provide a range of total costs for a consumer loan. These ranges must be indicated before the information about interest rates and must use a font size no smaller than that used for the information about the rates.
According to the law On advertising
and Yandex placement policy, certain documents must be provided.
When to submit documents
You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.
Required documents
The contents of required documents depends on the type of organization that provides loans:
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For loans provided by a bank, please refer to the documents in the Banking services section.
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For loans provided by microfinance organizations or consumer credit cooperatives, please refer to the documents in the Microfinance organizations, credit unions section.
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For loans provided by pawn shops, please refer to the documents in the Pawn shops section.
If you are advertising several types of loans, then you will need to provide documents for each of them. However, you don't need to provide more than one copy of a specific document.
How do I submit documents?
Send copies of prepared documents via the feedback form below (include your ad campaign or order number)
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
Special documents are not required for placement.
If you still have questions about moderation or your results, write to us.
Other requirements for websites and ads.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
