Alcohol products

Yandex Direct allows ads promoting alcoholic beverages as long as these ads adhere to the local laws of the country where you want to show them.

Your ads must meet the legal requirements of the countries where you want to serve them.

Alcoholic beverages can not be advertised.

Ads for bars, restaurants, pubs, and other establishments that serve alcohol may be permitted if they meet the following conditions:

  • The promoted objects are specific establishments and their services.
  • The ad text doesn't mention alcoholic products and/or brands.
  • The name of the establishment is not identical to any alcoholic brand.

In Yandex Direct, you can place ads for spirits that can be purchased at the store address indicated in the license. You can also promote low-alcohol beverages. You can not advertise the remote sale of alcoholic beverages.

Your ads and landing page must meet all legal requirements. For example, an ad can't:

  • Contain information about the properties, price, or name of the alcoholic beverages types
  • Contain images of alcoholic drinks and their packaging
  • Use likenesses of people or animals (with the exception of trademarks that contain such images)
  • Contain claims about the success or improvement to the physical or mental health of a person who consumes alcoholic beverages
  • Create the impression that beer and other beverages with a low alcohol content are harmless, healthy, or quench your thirst
  • Encourage people to drink alcoholic beverages or discredit those who choose abstinence
  • Contain information about competitions, lotteries, or games that award winners with alcoholic beverages
  • Contain information about events where free alcoholic beverages are distributed (with the exception of tastings held for marketing purposes).

Under current law, ads for intellectual property (such as brand names, trademarks, service marks, and geographical indications) are subject to the same regulations as alcohol ads.

A warning stating that "Excessive alcohol consumption is harmful to your health" will be added to your text ads automatically. The text of the notice does not depend on the content of the specific ad and cannot be changed. To image ads in the unified performance campaign, you need to add this notice yourself. The notice area must be at least 10% of the ad area. More information about notices.

You don't need to submit special documents to promote non-alcoholic beer that contains 0.5% or less alcohol by volume. The ad text must indicate that the product is non-alcoholic with an alcohol content of less than 0.5% by volume.

The Federal Law "On Advertising" and the Yandex policy require you to submit certain documents if you want to promote alcoholic beverages.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected because required documents are missing, they will be reviewed again after documents are submitted. If your ads pass moderation, they will be eligible for serving. If additional information is required, we will contact you.

Required documents

For spirits (drinks with 7% or higher alcohol content by volume), you must submit one of the following documents:

  • Copy of the manufacturing license for alcoholic beverages, including an appendix with a list of the products that are manufactured (if available).
  • Copy of the license for the retail sale of the alcoholic beverages with an appendix where the business addresses are indicated (if available).
  • Copy of the license for the wholesale trade of alcoholic beverages with an appendix where the business addresses are indicated (if available).

For beverages with a low alcohol content (less than 7% alcohol by volume):

  • A copy of the certificate of compliance for alcoholic beverages.
How do I submit documents?
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Alcoholic beverages can not be advertised.

Ads for bars, restaurants, pubs, etc., are accepted on the condition that:

  • The objects of advertising are specific establishments and their services.
  • The ad text doesn't mention alcoholic products and/or brands.
  • The name of the establishment is not identical to any alcoholic brand.

Alcoholic beverages can not be advertised.

Ads for bars, restaurants, pubs, etc., are accepted on the condition that:

  • The objects of advertising are specific establishments and their services.
  • The ad text doesn't mention alcoholic products and/or brands.
  • The name of the establishment is not identical to any alcoholic brand.

Your ads and landing page must meet all legal requirements. For example, an ad can't:

  • Contain claims about the success or improvement to the physical or mental health of a person who consumes alcoholic beverages
  • Create the impression that beer and other beverages with a low alcohol content are harmless, healthy, or quench your thirst
  • Encourage people to drink alcoholic beverages or discredit those who choose abstinence.

Ads may be restricted in certain regions.

Other requirements for websites and ads.

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