How to select channels from the catalog

Filter

Description

Messenger

Filter channels by platform.

Select the apps where you'd like to run your ads: Telegram, MAX, or both.

Channel category

Find channels by specific topics.

For example, "Business and marketing", "Blogs", and so on.

Projected cost

Filter for channels with a placement cost within your selected range.

CPV

Filter channels by cost per view (CPV) within a specified range.

Subscribers

Find channels based on the number of subscribers.

For example, up to 5000 subscribers, from 5000 to 10,000 subscribers, and so on.

Gender

Find channels with a predominantly male or female audience.

Region

Find channels from specific countries, regions, or cities.

Similar channels

Find channels with topics and audiences similar to the ones you specify.

To find channels:

1. Select the "Similar channels" filter.
2. Enter the name or link of one or more public channels where you'd like to run your ads. If you add multiple channels, the system shows options similar to at least one of your entries.
3. Click Apply.

Similar audience

Find channels with an audience similar to your site users. Similar users are identified using Crypta technology.

To find channels:

1. Select the "Similar audience" filter.
2. Specify one or more Yandex Metrica tags you have access to. If you add multiple tags, the system uses the OR operator to find relevant channels.
3. Click Apply.

Channels from file

Find channels from your uploaded list.

To find channels:

1. Select the "Channels from file" filter.

2. Upload a file with a list of channels.

   File requirements:

   • Format: XLSX
   • Column title: Link to channel
   • Data: URL in https://t.me/..., https://max.ru/..., https://web.max.ru/... format

   You can also upload a report file you received by clicking at the bottom of the channel selection window. Remove any channels you don't need. You don't need to delete the additional columns or make other changes to the file.

The system will display the channels found in the Yandex Direct catalog.