Yandex Direct interface
Yandex Direct is a basic ad setup interface for novice advertisers. It's designed for entrepreneurs who want to advertise their business in Yandex Search, the Yandex Advertising Network, the product gallery, and Yandex Maps. There are two tools you can use for that:
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Quick start is an easy and fast way to place ads in Yandex Direct. You don't need to figure out the settings yourself: simply enter a link to one of your site's pages. Yandex Direct will automatically create, configure, and launch ads tailored to your business and its distinct features, identify sites with the largest target audience, allocate the budget to the best performing ads, and monitor your campaign results.
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The Campaign Wizard is a tool for those who need more control over their advertising efforts. The Campaign Wizard suggests ad texts and images as well as helps you choose the right audience and budget. You only need to provide a link to your advertised site page or write a few sentences about your business if you have no site.
Note that once you switch to the Yandex Direct Pro interface (an advanced interface for marketing experts), you won't be able to revert back to Yandex Direct.
Read more about the Yandex Direct Pro interface.
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