---
metadata:
- name: generator
content: Diplodoc Platform v5.55.0
alternate:
- https://yandex.com/support/direct/en/integrations/appmetrica.md
- https://yandex.com/support/direct/ru/integrations/appmetrica.md
- https://yandex.com/support/direct/tr/integrations/appmetrica.md
- https://yandex.com/support/direct/zh/integrations/appmetrica.md
- href: en/integrations/appmetrica.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# AppMetrica pixel for mobile apps
For display campaigns promoting mobile apps, set up the AppMetrica pixel. It helps assess how display ads in mobile apps contribute to app installs and in-app actions, and measure the resulting conversions.
### Advantages
- More insights on display ads in apps.
- New capabilities for analyzing display ads in apps.
### Settings
To track post-view and post-click installs and events, set up a tracking link and add it to your ad:
1. Integrate the AppMetrica SDK with your app.
2. Set up your tracking link. Learn more about installing the [AppMetrica pixel](https://appmetrica.yandex.ru/docs/ru/mobile-tracking/yandex-direct-media-tracking) in AppMetrica Help. Installing the pixel doesn't require any additional payment.
3. Create an ad campaign. To advertise a mobile app, you can use [display banners](https://yandex.com/support/direct/en/products-cpm-campaign/create.md) and [video ads](../products-cpm-campaign-video/).
4. Paste the tracking link from AppMetrica into the **Link in ad** field. In the **Impression tag** field, enter the **Impression URL** from AppMetrica.
5. Launch the campaign.
Extended statistics for your display campaign (including post-view and post-click installs and events) are available only in AppMetrica.
{% note info %}
Currently, AppMetrica can only track users who install your app after viewing or clicking your ad. You'll also see in-app event data for these users moving forward.
If a user had already installed your app at the time of the ad impression or click, their in-app events won't be attributed to your ad and won't show up in campaign reports. This feature will be supported in future updates.
{% endnote %}
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
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{% cut "Leave a message" %}
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