---
metadata:
- name: generator
content: Diplodoc Platform v5.55.0
alternate:
- https://yandex.com/support/direct/en/impressions/budget-estimation.md
- https://yandex.com/support/direct/ru/impressions/budget-estimation.md
- https://yandex.com/support/direct/tr/impressions/budget-estimation.md
- https://yandex.com/support/direct/zh/impressions/budget-estimation.md
- href: en/impressions/budget-estimation.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Budget forecast
**Budget forecast** is a tool that helps you plan the budget for a campaign in search results. It lets you calculate your approximate advertising expenses based on the keywords and display regions you selected. It also lets you figure out the approximate click price for your ads.
## How to calculate a promotion budget {#how-to-count}
You can use the Budget Forecast in the Yandex Direct interface. To do this, in the panel on the left select **Tools** and in the section **Budget forecast** click **Calculate budget**. This service is only available to authorized users.
#### **Step 1. Select display regions**
You campaign budget will depend on what region you plan to serve your ads in. Only select regions where you want people to see your ads. Don't select regions that you don't deliver to. If you operate in several cities, you can create a separate ad for each city.
[Learn more about choosing regions](https://yandex.com/support/direct/en/efficiency/geotargeting.md).
#### **Step 2. Select forecast parameters**
Choose the relevant period. You can set a forecast for a week, month, quarter, or year. If necessary, you can also change your report currency or get a forecast for mobile ads specifically.
#### **Step 3. Select keywords**
[Keywords](*Ключевые_фразы) should correspond to the subject matter of your ad. Try to think of search queries that users who would be interested in your products or services might enter. Add negative keywords to exclude queries that are off topic.
More information about how to select [keywords](https://yandex.com/support/direct/en/keywords/building-keyword-list.md).
Click **Calculate**. You report will appear on the page. For your convenience, you can download your forecast as an XLS file.
If you edit, delete or add keywords, your forecast will be recalculated. If a keyword in your forecast is grayed out and is accompanied by an  icon, that is a warning that your keyword may not be very effective. It's best to replace that keyword with something else.
Try it out
## How it works {#how-it-works}
The Budget Forecast is calculated using ad statistics that factor in the time of year and various trends: bids, number of impressions, and the number of clicks for that particular keyword.
For each keyword, the service forecasts the number of search queries, average bid, impressions, and other indicators for the selected period.
Over the course of a campaign, the number of competing ads, their bids, quality coefficients, and CPA may change. That is why your actual expenses may differ from the forecasted ones.
Data on your campaign page may differ from what you see in your forecast. The budget forecast calculates the average indicators for all selected keywords in selected display regions, whereas the campaign page shows the indicators for a specific ad group at that moment for the most expensive region.
#### Learn more
- [Ad placements on Yandex Search](https://yandex.com/support/direct/en/general/positions.md)
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
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{% cut "Leave a message" %}
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[*Ключевые_фразы]: Words or phrases which must be in a search query in order for ads to be served.
