---
metadata:
- name: generator
content: Diplodoc Platform v5.54.2
alternate:
- https://yandex.com/support/direct/en/impression-criteria/universal-links.md
- https://yandex.com/support/direct/ru/impression-criteria/universal-links.md
- https://yandex.com/support/direct/tr/impression-criteria/universal-links.md
- https://yandex.com/support/direct/zh/impression-criteria/universal-links.md
- href: en/impression-criteria/universal-links.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Tracking links based on Universal Links
Use tracking links in your ads to track converted traffic in your mobile app. This feature is available in the unified performance campaign.
Tracking links are created based on [Apple Universal Links](https://developer.apple.com/ios/universal-links/) or [Android App Links](https://developer.android.com/training/app-links). If the app is not installed, the user is redirected to the site. If the app is installed, the user is redirected to the app. However, you can't link to Google Play or the App Store.
Yandex Direct supports links of the AppMetrica, Adjust, and AppsFlyer tracking systems. Before creating tracking links, double check with your mobile developer that your app supports those systems properly.
{% list tabs %}
- AppMetrica
The AppMetrica documentation describes:
- Support for [Universal Links](https://appmetrica.yandex.ru/docs/mobile-sdk-dg/concepts/ios-universal-links.html?lang=ru) and opening apps using [deeplinks](https://appmetrica.yandex.ru/docs/mobile-sdk-dg/concepts/android-operations.html#deeplink-tracking).
- [Smart Link](https://yandex.ru/dev/appmetrica/doc/mobile-tracking/concepts/add-tracker.html#add-tracker__step3) tracking link setup.
Sample link:
>https://0000000.redirect.appmetrica.yandex.com/cars/new/group/bmw/3er/21398591-21398651?appmetrica_tracking_id=00000000000000000&referrer=reattribution%3D1&click_id={LOGID}&campaign_id={campaign_id}&path=%2F%20cars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651
- Adjust
The Adjust documentation describes:
- How to set up [Universal Links ](https://help.adjust.com/en/article/set-up-universal-links).
- How to create a [tracking link](https://help.adjust.com/en/article/create-a-universal-link).
The required parameters are described in [Adjust](https://yandex.com/support/direct/en/products-mobile-apps-ads/tracking-systems.md#tracking-links). For Universal Links from Adjust, add a prefix to the `adjust_`or `adj_` parameters, for example: `adj_ya_click_id={logid}`. To correctly calculate converted traffic for your site, add the `yclid={logid}` parameter to the site's fallback URL. In this case, you need to encode all characters except `{logid}`.
Sample link:
```xml translate=no
https://sb00.adj.st/cars/new/group/bmw/3er/21398591-21398651?adjust_ya_click_id={logid}&adjust_t=abc_def&adjust_campaign={campaign_name}&adjust_deeplink=autoru%3A%2F%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651&adjust_redirect=
https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%3Fyclid%3D{logid}
```
Here's an example of a link where the Adjust parameters were added to a regular Universal Link:
`https://auto.ru/cars/new/group/bmw/3er/21398591-21398651?adjust_ya_click_id={logid}&adjust_t=abc_def&adjust_campaign={campaign_name}`
- AppsFlyer
The AppsFlyer documentation describes:
- How to set up [OneLink](https://dev.appsflyer.com/hc/docs/getting-started-1).
- How to create a [tracking link](https://help.adjust.com/en/article/links).
The required parameters are described in [AppsFlyer](https://yandex.com/support/direct/en/products-mobile-apps-ads/tracking-systems.md#tracking-links).
Sample link:
>https://autoru.onelink.me/AbcD?pid=yandexdirect_int&is_retargeting=true&clickid={logid}&c={campaign_name}&af_dp=autoru%3A%2F%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A&af_web_dp=https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A&af_ios_url=https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A&af_android_url=https%3A%2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%0A
{% endlist %}
## How to use tracking links in a feed {#how-to-use}
In your feed for product ads and catalog page ads in the unified performance campaign, add a tracking link to the element that includes a product link. The link must redirect the user to a specific product (either on the site or in the app). For XML/YML feeds, follow the [additional requirements](https://yandex.com/support/direct/en/feeds/requirements-yml.md).
Example of using a tracking link in the feed:
```xml translate=no
https://sb00.adj.st/cars/new/group/bmw/3er/21398591-21398651?adjust_ya_click_id={logid}
&adjust_t=abc_def&adjust_campaign={campaign_name}&adjust_deeplink=autoru%3A
%2F%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651&adjust_redirect= https%3A%
2F%2Fauto.ru%2Fcars%2Fnew%2Fgroup%2Fbmw%2F3er%2F21398591-21398651%3Fyclid%3D{logid}
...
```
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
