Requirements for TV billboard

Technical requirements

1. To place display ads in the billboard format, provide their HTML5 files. They must meet the Requirements for HTML banners. All files related to the same ad unit must have the same name.

2. The billboard must not mimic the site design: you can't use the site's brand colors or interface elements. The creative must not blend in with the site background.

3. Minimum billboard size: 984 × 180 pixels for a 100% × 180 creative.

   The billboard must stretch to 100% of the screen width and display correctly at any screen width. When changing the billboard size, center the key content along the width of 1400 pixels.

   The billboard size is specified in the <meta> element:

   <meta name="ad.size" content="width=100%,height=180">
   

4. We don't accept billboards that have large flashing images or text elements and/or a background; rapid movements of elements that significantly distract users from interacting with the device; or are filled with low-quality text or images.

5. We recommend using a simple animation in banners so there's only a minimal load on the CPU.

6. You must check that your banner complies with CPU load requirements. For this, use a computer with Intel Core 2 Duo P9600 2.53 GHz CPU, 2 GB of RAM, 64–800 MB of video memory, and the 64-bit version of Windows 7 Professional.

   1. Upload a single page that only includes the tested banner.
   2. Use Task Manager to measure CPU usage. The banner must not use:
      • More than 50% of CPU resources over a specified period (fractions of a second or seconds).
      • Or more than 70% of CPU resources at any time.

7. You can't add a border around the billboard.

8. Deeplinks aren't allowed. This restriction is due to technical limitations of handling deeplinks on different devices.

Positioning of the billboard text and elements

Please note that the images in the example are downsized.

1. Leave at least a 30 pt margin between the edge of the billboard and the text or button:

2. Text and other billboard elements can't overlap the safe areas.

   Sizes of safe areas:

   • Label: 60 × 20.

   • Three dots: 42 × 42.

   In the example below, safe areas are highlighted in red:

   

Moderation requirements

Billboards in the following categories are not accepted for placement:

• Politics.

• Magic and esotericism.

• Religious items and services.

• Debt collection services.

• Funeral products and services.

• Social advertising, including charitable organizations.

• Services of detectives and private security companies.

• Products and services for adults (such as sex toys or erotic materials).

• Firearm accessories.

• Products that structurally resemble weapons and their accessories.

• Military subjects, including transportation of military personnel and legal assistance in obtaining a military ID.

• Website optimization and SEO services.

• Disinfection and pest control services.

• certain financial services and training courses about them (microfinancing, loan offers from individuals, binary options, Forex dealer activities, transactions with Forex dealers, etc.)

• Other topics that do not comply with Yandex editorial policy.

This list is not exhaustive and can be changed by Yandex at any time.

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