Promoting posts in Yandex Rhythm
Yandex Rhythm is a free platform that helps you attract clients and boost brand recognition. You can publish videos, images, and text descriptions of your products and services on the platform. Users who are likely interested in them will see your posts in their feed.
In Yandex Rhythm, you can add links under your posts, so users can go straight to a specific product, category, or visit your website. The native format lets you highlight individual products or entire categories and showcase their benefits through engaging content for millions of users.
If you have a Yandex Rhythm account, you can launch a joint campaign with the Yandex Advertising Network to promote your posts in Yandex Rhythm. Your posts will appear more often and in higher positions, both in the platform's feed and on the ya.ru homepage.
Learn more about Yandex Rhythm.
Joint campaign with the Yandex Advertising Network
If you have both Yandex Direct and Yandex Rhythm accounts, you can launch a joint campaign with the Yandex Advertising Network to promote your posts on Yandex Rhythm.
Only posts with a link that matches the link from your campaign settings are promoted.
How do I launch a joint campaign?
To promote your posts, you need a Yandex Rhythm account with at least one post published in the last 90 days.
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If your campaigns for ad networks include links that also appear in your Yandex Rhythm posts, those posts will be promoted automatically. Only posts published within 90 days from the campaign start date can be promoted, which ensures that users always see relevant content.
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If you don't have such campaigns, create a new campaign with impressions in ad networks and add a link that matches one in your Yandex Rhythm posts.
Note
Your posts are shown based on the targeting settings in your Yandex Direct campaign.
Statistics
You can assess how well your post is being promoted in Yandex Rhythm using the Report Wizard in your Yandex Direct account.
In the Report Wizard, set the filter to "Post promotion in Yandex Rhythm" as the ad platform type. If you want to view statistics for specific campaigns, use filters to select them.
Learn more about campaign statistics.
Note
UTM tags for post promotion in Yandex Rhythm are inherited from your Yandex Direct campaign, even if other parameters were listed in the posts. If your active Yandex Direct campaign doesn't specify the utm_source parameter, the value utm_source=rythm is assigned automatically.
How do I disable content promotion in a joint campaign?
With posts in Yandex Rhythm, you can effectively draw attention to specific products or entire categories and highlight their benefits through engaging content that reaches millions of users. If you still want to turn off the promotion, you can do this in your campaign settings in Yandex Direct or Yandex Rhythm:
- For campaigns with impressions in ad networks, go to settings and click Advanced settings.
- In the Disable impressions section, select the ad platform Post promotion in Yandex Rhythm.
You can also remove this ad platform using the site report in Yandex Direct statistics.
By default, all posts that have passed moderation are eligible for promotion. The only exception is posts published more than 90 days ago.
To disable promotion for specific posts:
- In the left menu, click Profile → Feed management.
- On the Posts tab, select the posts that you want to remove from promotion.
- Disable promotion for these posts.
The posts you disable won't be promoted in Yandex Rhythm, even if the link in the post matches the link used for promotion in your Yandex Direct account.
Creating a campaign to promote posts in Yandex Rhythm
You can launch a separate campaign to promote only your Yandex Rhythm posts. You can create and edit this campaign in the service settings. For more information about promoting posts, see Yandex Rhythm Help.
Once launched, the campaign appears in your Yandex Direct account.
Statistics
You can assess how well your post is being promoted in Yandex Rhythm using the Report Wizard in your Yandex Direct account.
To view statistics for a specific campaign, select it using filters. You can access statistics for each campaign from the list of campaigns.
Learn more about campaign statistics.
How do I stop promotion for a specific campaign?
In the list of campaigns, select campaigns and click Stop.
In the left menu, go to Profile → Feed management → Content promotion → Stop.
Have questions?
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