---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com/support/direct/en/efficiency/landing/about.md
- https://yandex.com/support/direct/ru/efficiency/landing/about.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Landing pages
Landing pages are single-page sites that Yandex Direct can create based on a description of your business or a link to your site. These sites provide a concise product overview, a request form, and contact details to drive conversions, prompting users to make a call, contact you via a messaging app, submit a form, or get directions to your business.
Landing pages can be accessed even over unstable connections. You can set up a [fallback landing page](https://yandex.com/support/direct/en/efficiency/backup-landing-page.md) when creating campaigns in a unified performance campaign, Quick start, or Campaign Wizard. When possible, users will be redirected to this page instead of your main site if their internet connection is unstable.
A landing page contains:
- Text and image sections created by Yandex Ads AI.
- Contact details: phone number, WhatsApp, Telegram, MAX, and website.
- Details from your Yandex Business organization: address, reviews, rating, business hours, and other information.
- Product or service catalog with prices.
- Request form.
- Pre-configured Yandex Metrica tag with goals to track conversions, such as phone number clicks, redirects to messaging apps, form submissions, and requests to get directions.
@[](https://runtime.strm.yandex.ru/player/video/vplvbqoyutc77lhate36?autoplay=0&mute=1)
How to add a landing page:
- When setting up combinatorial ads in a unified performance campaign, you can either create a new landing page or select an existing one for them.
- In Quick start and the Campaign Wizard, you can create a new landing page or select an existing one. You can also add a landing page via the Yandex Direct mobile app.
## How to create a landing page {#сreate}
{% note info %}
Landing pages are linked to your account. All account representatives can create, edit, and manage landing page data, including statistics and requests.
{% endnote %}
{% list tabs %}
- In Yandex Direct
You can create a landing page in one of the following ways:
- In the left panel, select **Landing pages**. In the upper-left corner, click **Add**. If you're creating your first landing page, click **Create landing page** in the center of the screen.
- Create a campaign in the Campaign Wizard, then go to the settings, click the site input field, and select **Create landing page**.
- In Quick start, click **Proceed without a site**.
- In Yandex Direct Pro
You can create a landing page in one of the following ways:
- In the left panel, select **Library** → **Landing pages**. In the upper-left corner, click **Add**. If you're creating your first landing page, click **Create landing page** in the center of the screen.
- Create a [unified performance campaign](https://yandex.com/support/direct/en/unified-performance-campaign/create-campaign.md), then go to the campaign settings, click the site input field, and select **Create landing page**.
- Create a [unified performance campaign](https://yandex.com/support/direct/en/unified-performance-campaign/create-campaign.md), then go to the campaign settings and specify your site. Add a [group](https://yandex.com/support/direct/en/unified-performance-campaign/create-group.md) and an [ad](https://yandex.com/support/direct/en/unified-performance-campaign/create-comb-ad.md). In the ad settings, select **Direct to landing page** in the **Link in ad** field, then click **Add** → **Create new landing page**.
{% note alert %}
Since June 30, Text & Image ads in unified performance campaigns are available for editing only. For campaigns that previously relied on Text & Image ads, create [combinatorial](https://yandex.com/support/direct/en/unified-performance-campaign/create-comb-ad.md) ads.
On July 14, existing Text & Image ads started upgrading to combinational ads. For more information, see [Upgrading Text & Image ads to combinatorial ads](https://yandex.com/support/direct/en/unified-performance-campaign/upgrade-to-comb.md).
{% endnote %}
{% endlist %}
Choose the information source for the landing page: based on a business description or your website.
{% list tabs %}
- Based on description
1. Select **your status**: organization or professional.
2. In the **Business name** field, enter the company name or the type of business — for example, "Custom embroidery on denim jackets".
3. In the **Business description** field, specify what makes your product or service stand out. Highlight your key advantages: discounts, promotions, delivery options, warranty, and other benefits.
4. Link your organization under **Organization from Yandex Business** so that your landing page can have a request form, reviews, and a section showing your address and location on the map. Alternatively, you may proceed without adding an organization.
5. Set up your contact buttons (phone number, WhatsApp, Telegram, MAX, or your website).
{% note warning %}
The landing page won't save if you don't add the contact details.
{% endnote %}
6. Tap **Create landing page**.
- Based on site
1. Select **your status**: organization or professional.
2. Specify the landing page URL.
3. Link your organization under **Organization from Yandex Business** so that your landing page can have a request form, reviews, and a section showing your address and location on the map. Alternatively, you may proceed without adding an organization.
4. Set up your contact buttons (phone number, WhatsApp, Telegram, MAX, or your website).
{% note warning %}
The landing page won't save if you don't add the contact details.
{% endnote %}
5. Tap **Create landing page**.
{% endlist %}
The landing page content will start generating — it usually takes less than a minute. Once the generation is complete, the landing page content editor opens.
[Set up landing page content](https://yandex.com/support/direct/en/efficiency/landing/create-content.md)
[Manage landing pages](https://yandex.com/support/direct/en/efficiency/landing/settings.md)
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
