Landing pages^β

Landing pages^β are single-page sites that Yandex Direct can create based on a description of your business or a link to your site. These sites contain brief product information, a request form, and contact info to incentivize conversion, prompting users to make a call, contact you via a messenger, submit a request, or plot a route to your business. The new tool is currently available in Beta.

A landing page contains:

• Text and image sections created by Yandex Ads AI.
• Contact information: phone number, WhatsApp, and Telegram.
• Details from your Yandex Business organization: address, reviews, rating, business hours, and other information.
• A request form.
• A ready-to-use Yandex Metrica tag and goals for tracking conversions, such as clicks on the phone number, redirects to a messenger, form submissions, and plotted map routes.

Use a landing page:

• In a unified performance campaign: You can create a new landing page for Text & Image ads or select an existing one.
• In Quick start: You can select an existing landing page.
• In the Campaign Wizard within the basic Yandex Direct interface: You can create a new landing page or select an existing one.

How to create a landing page

Choose a source of information for creating the landing page: a site or a business description.

Set up landing page content

Header and description

1. Titles and texts are generated by Yandex Ads AI. To edit them, click and make your changes to the title or text. Click Save.

   

   Format the description, for example, by highlighting parts of the text in bold or italics, or by adding a list or a title. You can rephrase text using Neuro Editor. To do this, select the text, click , and choose how your want to rewrite it.

2. To add an image for the landing page header, click , then upload a suitable image or select one:

   • From an existing campaign.
   • Generated by AI.
   • From your site.
   • From the image stock.
   Technical requirements for images

   • Minimum image size: 300 × 300 pixels.

   • Horizontal images: aspect ratio between 1:1 and 2:1.

   • Vertical images: aspect ratio between 1:2 and 1:1.

   • Maximum file size: 5 MB.

   • Format: JPG, PNG or GIF (only the first frame will be used).

   Crop the image and click Save.

   To replace or delete the image, click .

3. Set up contact buttons with your phone number, WhatsApp, and Telegram:

• If you haven't added a Yandex Business organization in the previous setup steps:

  • In the contact information section, click and specify the contacts for the buttons or link an organization from Yandex Business to add the contacts automatically. Alternatively, you may proceed without adding an organization.
  • In the Main button section, select the button you want to display first.
  • Click Save.

• If you've already added a Yandex Business organization:

  • In the contact information section, click and check the contacts for the buttons.
  • In the Main button section, select the button you want to display first.
  • Click Save.

  Warning

  The landing page won't save if you don't add the contact details.

Additional sections

To add more information to the landing page, create a new section. To do this, in the Add block field, click , then select a design option and set up the section contents.

To adjust a section's position on the page by moving it higher or lower, change its appearance, or delete a section, in the A block with an image and text field, click and select the desired action. You can switch a section's design symmetrically, for example, changing a section with an image at the top to one with the image at the bottom.

Request form, address, and reviews

If you haven't added a Yandex Business organization in the previous setup steps, click next to the desired section and link your organization. Enable the Show on landing page option and click Save.

You can set up a request form under Request form in Yandex Business.

User requests appear in your personal account on Yandex Business under Request form — Requests. If you're the organization owner, you can also set up forwarding of requests via email, Telegram, or SMS. For more information about setting up a request form, see this article.

You can manually edit your address on the map.

To remove reviews, request forms, or addresses from your landing page, click next to the corresponding field, disable the Show on landing page option, and click Save.

Actions with landing pages

Preview

To preview a landing page on a mobile device, tablet, or desktop, click Preview at the top of the landing page content editor.

Save

Set up your landing page and click Save. After saving, you can create a promotion campaign or go to your newly created landing page.

Customize a landing page

In the landing page settings, you can:

• Add an organization from Yandex Business.
• Specify the organization's details.
• Add a cookie notification.
• Add a link to your site in the landing page description.
• Go to the Yandex Metrica tag.

At the top of the content editor, click , specify your desired settings, then click Save.

Edit a landing page

Promote, publish, and delete

You can view all your created landing pages:

• In the Yandex Direct interface: in the side menu, select Landing pages^β section.
• In the Yandex Direct Pro interface: in the side menu, select Library → Landing pages^β.

To launch, publish, unpublish, or delete a landing page, click next to its name and select the desired action.

Have questions?

Scan the QR code or tap it to follow the link.

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.