---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/direct/en/efficiency/improve-your-ads.md
  - https://yandex.com/support/direct/ru/efficiency/improve-your-ads.md
  - https://yandex.com/support/direct/tr/efficiency/improve-your-ads.md
  - https://yandex.com/support/direct/zh/efficiency/improve-your-ads.md
  - href: en/efficiency/improve-your-ads.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt

# Managing ad elements

Quality ads not only help you attract your target audience, but also save you money on advertising. These ads get more traffic at lower prices. Manage your ad elements:

- Write compelling [titles and ad texts](https://yandex.com/support/direct/en/efficiency/text-and-title.md).

- Add [images](https://yandex.com/support/direct/en/efficiency/images.md) and [videos](https://yandex.com/support/direct/en/efficiency/video.md) to your ads.

- Enable the image [carousel](https://yandex.com/support/direct/en/efficiency/carousel.md).

- Set up an [action button](https://yandex.com/support/direct/en/efficiency/button.md).

- Also add [prices](https://yandex.com/support/direct/en/efficiency/price.md).

- Use [Sitelinks](https://yandex.com/support/direct/en/efficiency/quick-links.md) to provide shortcuts to important information on your site.

- Set up a [display link](https://yandex.com/support/direct/en/efficiency/display-link.md)

- Describe the advantages and benefits of your offer using [callouts](https://yandex.com/support/direct/en/efficiency/callout.md)
- Set up [third-party data](https://yandex.com/support/direct/en/efficiency/enrich-ads-with-third-party-data.md) impressions.




_The ad elements on the image link to the Help sections where you can learn more about using them._


<div  class="doc-c-imagemaps__image">

![](../_assets/add-image2-en.png =400x){.border-yes}

<a class="doc-c-imagemaps__shape" title="Фавиконка" href="https://yandex.ru/support/direct/en/troubleshooting/shows#favicon" style="top: 19px; left: 20px; height: 30px; width: 29px;"></a>
<a class="doc-c-imagemaps__shape" title="Что лучше указать в заголовках объявления" href="https://yandex.ru/support/direct/en/efficiency/text-and-title#text-and-title" style="top: 23px; left: 47px; height: 25px; width: 411px;"></a>
<a class="doc-c-imagemaps__shape" title="Страница перехода" href="https://yandex.ru/support/direct/en/efficiency/display-link#display-link" style="top: 52px; left: 47px; height: 20px; width: 302px;"></a>
<a class="doc-c-imagemaps__shape" title="Опишите свое предложение" href="https://yandex.ru/support/direct/en/efficiency/text-and-title#text-and-title" style="top: 70px; left: 119px; height: 26px; width: 137px;"></a>
<a class="doc-c-imagemaps__shape" title="Преимущества и особенности" href="https://yandex.ru/support/direct/en/efficiency/callout#callout" style="top: 70px; left: 262px; height: 26px; width: 394px;"></a>
<a class="doc-c-imagemaps__shape" title="Данные из внешних источников" href="https://yandex.ru/support/direct/en/efficiency/enrich-ads-with-third-party-data#market-rating" style="top: 96px; left: 47px; height: 22px; width: 586px;"></a>
<a class="doc-c-imagemaps__shape" title="Короткий путь к важной информации" href="https://yandex.ru/support/direct/en/efficiency/quick-links#quick-links" style="top: 119px; left: 47px; height: 22px; width: 610px;"></a>
<a class="doc-c-imagemaps__shape" title="Проверьте свои контакты и время работы" href="https://yandex.ru/support/direct/en/efficiency/vcards#vcards" style="top: 140px; left: 47px; height: 22px; width: 610px;"></a>
<a class="doc-c-imagemaps__shape" title="Промоакция" href="https://yandex.ru/support/direct/en/efficiency/promotion" style="top: 162px; left: 47px; height: 26px; width: 224px;"></a>
</div>



- [Favicons in ads](https://yandex.com/support/direct/en/troubleshooting/shows.md#favicon)

- [Title and text](https://yandex.com/support/direct/en/efficiency/text-and-title.md)

- [Sitelinks](https://yandex.com/support/direct/en/efficiency/quick-links.md)

- [Display link](https://yandex.com/support/direct/en/efficiency/display-link.md)

- [Callouts](https://yandex.com/support/direct/en/efficiency/callout.md)

- [Contact info in ads](https://yandex.com/support/direct/en/efficiency/vcards.md)

- [Store rating on Yandex Market](https://yandex.com/support/direct/en/efficiency/enrich-ads-with-third-party-data.md#market-rating)




## Smart Design {#smart-design}

The Yandex Advertising Network uses Smart Design, a machine learning-based technology that automatically collects ads with different extensions for each impression.

When a user visits a site, the Smart Design algorithm instantly analyzes information about the site, the ad platform, and the data provided by the advertiser to create the most suitable ad. The technology decides whether to replace the image with a video, add more sitelinks, or a button with text. As a result, each ad with formats using Smart Design will look different.

For example:

![](../_assets/smart-design-1.png)

Smart Design selects only those ad elements for display that would be relevant for a given user on a particular site at the time of impression.

![](../_assets/smart-design-2.png)

To make your ads more effective, we recommend that you fill out all the available fields when creating or editing your ad. In this case, the system will be able to create more options relevant for different users and situations. For example, you can add an image, a text, and sitelinks to suit people who prefer to reflect on ads before clicking them.


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#### Have questions? {#questions}

{% note alert %}

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.

{% endnote %}

Scan the QR code or tap it to follow the link.

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<div class="social-card"> <!-- telegram ссылка как в ru-->

<a href="https://t.me/YandexDirectSupportBot?utm_source=direct&utm_medium=help&utm_campaign=ru" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/telegram-qr.png" style="width: 96px;">
</a>

</div>




<div class="social-card"> <!-- watsapp -->

<a href="https://wa.me/74951399193?utm_source=direct&utm_medium=help&utm_campaign=en" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/watsapp-qr-en.png" style="width: 96px;">
</a>

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If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.


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You can contact us from 10:00 to 19:00 (UTC+3) by phone:

**Moscow**: [+7 495 139-91-93](tel:+74951399193)

**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)

To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).

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<iframe form-id="1435" collapsed="no" collapsible="no" form-title="Обратиться в отдел клиентского сервиса" id="all-p" width="100%" src="https://forms.yandex.ru/surveys/1435/?lang=en&title=%D0%9E%20%D1%87%D0%B5%D0%BC%20%D0%B2%D1%8B%20%D1%85%D0%BE%D1%82%D0%B8%D1%82%D0%B5%20%D1%81%D0%BF%D1%80%D0%BE%D1%81%D0%B8%D1%82%D1%8C%3F&requestid=1678345963548777-1444993988871094178-vla1-3501-vla-l7-balancer-8080-BAL-7399&iframe=1&path=%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html&feedback_sid=8935512981673750718&mobile=false&service=audience&referer=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Fdelete-data.html&url=https%3A%2F%2Fyandex.ru%2Fsupport%2Faudience%2Ftroubleshooting%2Fstart.html" frameborder="0" style="background: #FFFFFF; border-radius: 10px; padding: 18px"></iframe>

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<div class="grid-container">
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        <div><p><h3><span style="font-weight:normal">Useful links</span></h3></p>
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            <li><a href="https://direct.yandex.com/dna/grid/campaigns">My campaigns</a></li>
            <p></p>
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