---
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    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/support/direct/en/efficiency/improve-efficiency.md
  - https://yandex.com/support/direct/ru/efficiency/improve-efficiency.md
  - https://yandex.com/support/direct/tr/efficiency/improve-efficiency.md
  - https://yandex.com/support/direct/zh/efficiency/improve-efficiency.md
keywords:
  - f
  - e
  - w
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  - ' '
  - i
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  - 'n'
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt


# Boosting ad campaign performance

In order to increase the effectiveness of your campaign you can:

- Narrow your [keywords](https://yandex.com/support/direct/en/keywords/building-keyword-list.md) and add new ones
    
- Perfect your [ad elements](https://yandex.com/support/direct/en/efficiency/improve-your-ads.md)
    
- Change [bids for your keywords](https://yandex.com/support/direct/en/strategies/manual-strategy.md#how-to-bid)
    
- Enter the [regions](https://yandex.com/support/direct/en/efficiency/geotargeting.md) where your ads will be served
    
- Set up [bid corrections by time period](https://yandex.com/support/direct/en/efficiency/timetargeting.md#hourly-adjustment)
    
- Create a [separate campaign for the ad networks](https://yandex.com/support/direct/en/efficiency/content-websites.md)
    
- Run [experiments with ads](https://yandex.com/support/direct/en/efficiency/ad-groups.md)
    

You can also find out the best way to improve the effectiveness of your campaign by analyzing the campaign [statistics](https://yandex.com/support/direct/en/statistics/performance-stat-guide.md).

We'd recommend paying attention to the quality of your website. With [Yandex Metrica](https://yandex.com/support/direct/en/statistics/metrika.md) you can find out why visitors leave and understand how to improve your results.


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#### Have questions? {#questions}

{% note alert %}

Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.

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Scan the QR code or tap it to follow the link.

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<a href="https://t.me/YandexDirectSupportBot?utm_source=direct&utm_medium=help&utm_campaign=ru" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/telegram-qr.png" style="width: 96px;">
</a>

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<div class="social-card"> <!-- watsapp -->

<a href="https://wa.me/74951399193?utm_source=direct&utm_medium=help&utm_campaign=en" target="_blank">
    <img src="https://yastatic.net/s3/doc-binary/src/support/direct/ru/files/watsapp-qr-en.png" style="width: 96px;">
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If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.


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You can contact us from 10:00 to 19:00 (UTC+3) by phone:

**Moscow**: [+7 495 139-91-93](tel:+74951399193)

**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)

To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).

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<div class="grid-container">
    <div class="grid-item">
        <div><p><h3><span style="font-weight:normal">Useful links</span></h3></p>
        <ul>
            <li><a href="https://direct.yandex.com/dna/grid/campaigns">My campaigns</a></li>
            <p></p>
            <li><a href="https://wordstat.yandex.ru/">Wordstat</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/payments/payment-methods">Payment methods</a></li>
            <p></p>
            <li><a href="https://yandex.com/support/direct/en/troubleshooting/other">Contacts</a></li>
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        <div><p><h3><span style="font-weight:normal">Legal documents</span></h3></p>
        <ul>
            <li><a href="https://yandex.com/legal/direct_adv_rules_ch/en/">Advertising requirements</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/direct_display_rules_ch/en/">Display rules</a></li>
            <p></p>
            <li><a href="https://yandex.com/legal/offer_direct_ae/en/">Terms of service</a></li>
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        <div><p><h3><span style="font-weight:normal">Training</span></h3></p>
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        <div><p><h3><span style="font-weight:normal">Learn more</span></h3></p>
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           <li><a href="https://yandex.com/adv/news">New in Yandex Direct</a></li>
           <p></p>
           <li><a href="https://yandex.com/adv/solutions?menu=open">Yandex customer cases</a></li>
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