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metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/direct/en/efficiency/backup-landing-page.md
- https://yandex.com/support/direct/ru/efficiency/backup-landing-page.md
- href: en/efficiency/backup-landing-page.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Fallback landing page
You can specify a fallback landing page in the campaign settings. When possible, users will be redirected to this page instead of your main site if their internet connection is unstable. This ensures users can still access the ad's destination to perform actions like submitting a form, and businesses stay connected with potential clients.
For your fallback landing page, you can select an existing [landing page](https://yandex.com/support/direct/en/efficiency/landing/about.md) or create a new one. You can only specify one fallback landing page per campaign.
The fallback landing page doesn't interfere with [site monitoring](https://yandex.com/support/direct/en/campaigns/site-monitoring.md) and is shown only to specific users if their internet connection is unstable during an ad impression.
This option is available in the Yandex Direct and Yandex Direct Pro interfaces.
## How to configure {#setting}
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- Unified performance campaign
In the unified performance campaign settings, under **Additional ad elements**, click **Fallback landing page** → **Add**. Select an existing landing page or create a new one. Learn more about [setting up landing pages](https://yandex.com/support/direct/en/efficiency/landing/about.md).
- Campaign Wizard
In the **Fallback landing page** section, click **Select or create a new one**. Select an existing landing page or create a new one. Learn more about [setting up landing pages](https://yandex.com/support/direct/en/efficiency/landing/about.md).
You can only do this in the web version of Yandex Direct. This option isn't available in the mobile app.
- Quick start
In the **Fallback landing page** section, click **Select or create a new one**. Select an existing landing page or create a new one. Learn more about [setting up landing pages](https://yandex.com/support/direct/en/efficiency/landing/about.md).
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A Yandex Metrica tag with pre-configured goals is automatically installed on the landing page. To optimize your strategy for landing page conversions as well, link your Yandex Metrica tag and select the tag's goals in the campaign settings.
## Statistics
**Report Wizard**
In the [Report Wizard](https://yandex.com/support/direct/en/statistics/new-reports-wizard/settings/goal.md), select goals from the landing page's tag. This way, you can view performance metrics in your report, such as conversions, cost per acquisition, and more.
**Yandex Metrica reports**
To view the landing page's tag, in the Yandex Direct left panel, select **Library** → **Landing pages**. Next to the landing page, click the ID of the Yandex Metrica tag. With Yandex Metrica reports, you can analyze how many clicks and conversions were generated on the landing page from Yandex Direct campaigns.
#### Have questions? {#questions}
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Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
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Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
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You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
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