Step 2. Create an ad group

Set up geotargeting

Impressions geography:

• Screens in the storefronts of partner chains: Available in Moscow, the Moscow Region, Saint Petersburg, and the Leningrad Region.
• Digital displays on taxi roofs: Available only in Moscow.

Under Geotargeting, select where you want to serve outdoor ads by listing the desired countries, regions, and cities or selecting a region on the map:

• List countries, regions, cities

  1. Start typing the name of a region. The region tree will open.

  2. Check the box next to the name of the desired region to select the whole region including all the towns within it (even if they don't appear separately in the region tree).

  3. To exclude specific regions from geotargeting, start typing the name of a region or locality in the field next to display regions and select the desired options from the suggestions or in the tree.

     You can exclude any region available in the settings, even if it isn't part of a region selected for geotargeting.

• Specify region on map

  Alert

  The map shows only the screens in storefronts. Digital displays mounted on taxis don't appear in this section.

  To place ads in a specific location, such as near your cafe, or to attract customers within a certain area, set the display radius:

  1. Choose a radius from 0.5 km to 10 km around each address.

  2. You can configure up to 100 radiuses to cover all your desired areas. Radiuses can overlap.

What's next

Step 3. Create ads

Previous articles

Outdoor advertising

Step 1. Create and set up a campaign

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