Promotion in Yandex Maps
Yandex Maps is a service that helps people get directions, find places, and accomplish their everyday tasks. Organization profiles are shown to users when they're searching for something or simply browsing the map. You can use additional profile attributes to stand out from your competitors and make your organization more noticeable, capturing user attention.
How it works
Top placements in search results
Most of the time, ads appear in the first 10 positions of search results. This is the most prominent area of the page that effectively captures the attention of users. Statistics show that the top ten positions receive up to 86% of all traffic.
Relevant queries
Ads are shown only for queries related to your services, products, or business area.
Exclusion from impressions
Your ads won't appear:
- For queries that include the name of your organization or a competitor organization.
- For queries that include a full address.
Placement in search results
Your company's placement depends on the CPC and whether users convert (for example, by making a call or building a route) when they see the organization profile for a specific query.
The probability of impressions is calculated individually for each user based on the quality of the organization's services (its rating and reviews) and the content of the organization profile. For better chances at top ad placements, choose the right categories in your organization profile, specify key features, and add a catalog of products and services. The more data you provide and the better its quality, the more likely you are to attract customers.
Restriction for chain companies
No more than five branches of the same chain can appear in search results at the same time.
How it works when browsing Yandex Maps without searching
When users browse Yandex Maps without entering a search query, your organization is more likely to appear on the map. When zooming in, its name and icon become visible earlier than those of other nearby companies.
Green label in Yandex Maps search
Company labels appear in Yandex Maps during searches. For organizations without promotions, the label is blue. Labels of companies promoted in Yandex Maps are shown in green when the ad wins the auction. Green labels are larger and brighter, making your organization stand out among others. Even when zoomed out, the green label remains visible, capturing user attention and helping potential customers remember its location.
New organization profile elements
Additional elements help to capture user attention and make interaction with your organization profile more convenient.
Ad title and text
Displayed if the ad doesn't include a promo. The text in the organization profile is clickable and directs users to the specified link.
Promo
If you add a promo as part of your campaign, it'll replace the ad title and text.
Action button
The organization profile button can lead to a site, a booking form, or a social media page.
Book online
The ad button appears in the ad if the organization has online booking enabled. Clicking the button makes two links appear: “Book online” and a link with the action button text.
Warning
All these benefits only apply to impressions. If the organization appears in organic results, the green label won't be shown and the organization profile won't include any extra elements.
Attribution in WhatsApp
If you use a link to WhatsApp in Yandex Maps, a template with the following text will be added to the first message from the customer: “Request from Yandex Maps. Hello, I'm interested in your offer.”
Note
At the moment, you can't change the template text.
If you have an active campaign on Yandex, the message will contain an ID (to learn more, see the table below).
The customer can edit the message — delete the template text and write their own message.
|
Description |
Message |
Notes |
|
Message for all organizations |
“Request from Yandex Maps Hello, I'm interested in your offer.” |
|
|
Message for an organization with an active campaign in Yandex Direct |
“Request No. D5768768686 from Yandex Maps Hello, I'm interested in your offer.” |
In the request number: D means Yandex Direct, 5768768686 is the ID of a campaign banner in Yandex Direct |
|
Message for an organization with an active campaign in Yandex Business |
"Request No. B47687686 from Yandex Maps Hello, I'm interested in your offer.” |
In the request number: B stands for Yandex Business, 47687686 is the campaign ID in Yandex Business |
Have questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
Scan the QR code or tap it to follow the link.
