--- metadata: - name: generator content: Diplodoc Platform v5.52.0 alternate: - https://yandex.com/support/direct/en/company-ads/create-upc.md - https://yandex.com/support/direct/ru/company-ads/create-upc.md - href: en/company-ads/create-upc.md type: text/markdown title: Markdown version - href: ../llms.txt type: text/markdown title: llms.txt --- > **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt # Setup in a unified performance campaign ### Add an organization to Yandex Business For your organization to appear in Yandex Maps, add it via the organization selection interface in your campaign or in your [Yandex Business](https://yandex.ru/sprav) account. The more details you provide, the more eye-catching and appealing to users your company becomes, and the more frequently it appears in ad placements. Specify its name, contact information, and business hours. Add a logo, cover, photos, products, and services. For more information, see [How to fill out an organization profile](https://business.yandex.ru/instructions/organization/?utm_source=adv&utm_medium=article&utm_campaign=article-link&utm_content=business) on the Yandex Business portal. If your organization is already added, [find](https://yandex.ru/sprav/add) it and verify your ownership. ## Set up your campaign ### Selecting an organization Enter a link to your site. Your company automatically appears under **Company from Yandex Business**. ![](../_assets/add-organization.png =500x){.border-yes} If the organization can't be found, click **Add organization**. If the desired organization is missing from the list, click **Create organization** and complete its profile. If your organization is a chain with multiple branches, the entire chain will be linked to the organization profile. Promote the entire chain or specific branches. ![](../_assets/add-organization-filial.png =500x){.border-yes} You can link selected branches to your campaign right away or save them to the library for later. {% note info %} If you select multiple branches, contact details won't appear in the ad when it's shown in search results. Contact details will appear in the ad if only one branch is selected. {% endnote %} ![](../_assets/add-organization-filial-1.png =500x){.border-yes} You can link an organization at the campaign and ad level. An organization added at the ad level has priority over an organization added at the campaign level. You can link different organizations to a single ad. As a result, you can promote multiple organization profiles in a single campaign. {% note alert %} If you unlink the organization at the ad level, the ad won't participate in the Yandex Maps auction. {% endnote %} ### Ad placement Under **Placements**, leave the default settings **Yandex Search, Yandex Advertising Network, and Yandex Maps** or select **Manual setup** → **Yandex Maps** and/or **List of organizations, hotels, and service gallery**. ### Strategy and goals Set up the [strategy](https://yandex.com/support/direct/en/strategies/select-strategy.md) and goals. - If you want to drive as many conversions as possible, use the [Maximize conversions](https://yandex.com/support/direct/en/strategies/average-cpa.md) strategy with a CPA limit. - If you want to maximize reach, choose either the [Maximize clicks](https://yandex.com/support/direct/en/strategies/average-cpc.md) or [Maximize conversions](https://yandex.com/support/direct/en/strategies/average-cpa.md) strategy, and then apply a budget limit to your campaign. For more effective promotion in Yandex Maps, add goals from the site and some tag goals for the organization profile. This tag is created automatically for the organization profile and records such user actions as clicking the “Call” button, clicking the “Build route” button, going to a messenger, and others. ![](../_assets/maps-strategies.png =500x){.border-yes} #### Available tag goals for the organization profile #| || **Goal in Yandex Metrica** | **Action that triggers the goal** || || `Clicked Call -
` | Clicking “Show phone number” or clicking the phone number in mobile apps. || || `Get directions -
` | Clicking the ![](../_assets/route.png =100x) button or the Directions link. || || `Driving along a route -
` | ![](../_assets/button-go.png =85x) button click in the Yandex Maps and Yandex Navigator mobile apps after a route is built. || || `Call to action -
` | Clicking the green button ![](../_assets/green-button-2.png =150x) in the organization profile (button text may vary). || || `Viewing organization's content -
` | Clicking the organization profile. || || `Going to a site -
` | Clicking the ![](../_assets/website.png =50x) button in Yandex Maps and Yandex Navigator and clicking the site address. || || `Open WhatsApp -
` | Clicking the WhatsApp![](../_assets/wa.png =50x) button || || `Open Telegram -
` | Clicking the Telegram![](../_assets/tg.png =50x) button || || `Open Viber -
` | Clicking the Viber![](../_assets/viber.png =50x) button || || `Going to VK -
` | Clicking the VK![](../_assets/vk.png =50x) button || || `Open Odnoklassniki -
` | Clicking the OK.ru![](../_assets/odnoklassniki.png =50x) button || || `Open YouTube -
` | Clicking the YouTube![](../_assets/youtube.png =50x) button || || `Button in stories -
` | Clicking the button when watching a story. || || `Click on taxi booking -
` | Clicking the ![](../_assets/taxi.png =100x) button in the Yandex Maps and Yandex Navigator mobile apps and ordering a ride from the Yandex Maps site. || || `Save to favorites -
` | Clicking the ![](../_assets/favorites.png =50x) button and selecting the Favorites option. || || `Application submitted -
` | Clicking the ![](../_assets/confirm.png =150x) button while making an online booking. {% cut "Example" %} ![](../_assets/confirm-example-2.png =300x) {% endcut %} || || `Click to share -
` | Button click![](../_assets/maps-share.png =50x) || || `Send to phone -
` | Clicking the ![](../_assets/send-to-phone.png =170x) button on the Yandex Maps site. || || `Show booking form -
` | Button click![](../_assets/booking-open.png =150x) || || `Organization visit -
` | Visiting an organization or being in its vicinity after opening the organization profile in Yandex Maps. The attribution window for an organization visit is 21 days. The likelihood of conversion for this goal depends on a variety of factors. || |# To learn more about the [tag for the organization profile](https://yandex.ru/support/metrica/general/auto-tag.html), as well as about [events and goals](https://yandex.ru/support/metrica/general/events.html#events__goal-events), see Yandex Metrica Help. ### Advanced campaign settings **Adjustments** [Adjustments](https://yandex.com/support/direct/en/impressions/bids-adjustment.md#region) by region don't apply. **Site monitoring** If the site is unavailable, [site monitoring](https://yandex.com/support/direct/en/campaigns/site-monitoring.md) suspends ad placement, including in Yandex Maps and in the list of organizations in search results. **Disabling impressions** If you select **Yandex Maps** as a placement, you can't disable impressions on Yandex Maps [sites](https://yandex.com/support/direct/en/campaigns/blocked-sites.md) (Yandex Taxi, Yandex Navigator, Yandex Maps for mobile devices, and more), as well as disable impressions by [IP address](https://yandex.com/support/direct/en/campaigns/disable-ip.md). **Ad prioritization** In Yandex Maps and in the list of organizations in search results, [ad prioritization](https://yandex.com/support/direct/en/keywords/exact-phrase-match.md) doesn't apply. ## Configure an ad group ### Geotargeting [Regions](https://yandex.com/support/direct/en/efficiency/geotargeting.md) selected in the campaign settings don't affect impressions in Yandex Maps or in the list of organizations in search results. For example, a user from Moscow is searching for an organization in Saint Petersburg. They may still see relevant profiles of organizations in the selected region. Other organizations may be displayed when changing the map scale. However, if you offer local services, you can set a specific region on the map — for example, a 3-kilometer radius around your coffee shop. If you do this: - The system will automatically find an audience within that radius. - Your business profile will show up only when your coffee shop appears on the map actively viewed by the user. {% note info %} Keep in mind that this geotargeting setting significantly reduces the number of potential customers who will see your business profile. {% endnote %} ### Autotargeting {#autotargeting} For effective promotion in Yandex Maps, enable impressions for all query categories when setting up [autotargeting](https://yandex.com/support/direct/en/impression-criteria/autotargeting.md). The organization's ad is only served if its categories match the user's search term and if relevant products and services are available in the organization profile. {% note info %} In contrast to Yandex global search, Yandex Maps users are more likely to search for information using broad queries. {% endnote %} To enable ads in the ["Similar places" carousel](https://yandex.com/support/direct/en/company-ads/maps.md#how-it-works), go to the **Brand mentions on Yandex Search and Yandex Maps** section and enable **Queries that mention your brand** and/or **Queries that mention competitor brands**. ### Related terms You can leave this section empty. [Keywords](https://yandex.com/support/direct/en/keywords/keywords.md) won't trigger your ads on Yandex Maps and in the list of organizations in search results. ### Interests and habits Describe your target audience's [interests and habits](https://yandex.com/support/direct/en/products-text-image-ads/user-profile.md), such as the topics they follow, the organizations they engage with, and the websites they browse. Organization pins are shown to users based on their interests and habits when they browse [Yandex Maps without a specific search query](https://yandex.com/support/direct/en/company-ads/maps.md#no-search). {% note info %} Because users on Yandex Maps are primarily looking for specific companies, you may see fewer impressions based on interests and habits in your statistics. {% endnote %} ### Audience segments Add [audience segment criteria](https://yandex.com/support/direct/en/impression-criteria/retargeting-lists.md). In the list of organizations in search results and in Yandex Maps search, audience segments are combined with autotargeting using the logical AND operator. This means that ads are served to users who belong to the audience segment and meet the impression criteria. When [viewing Yandex Maps without a search](https://yandex.com/support/direct/en/company-ads/maps.md#no-search), audience segments are combined using the logical OR operator. Ads are shown to users who match at least one impression criteria or audience segment. Offer retargeting in Yandex Maps and in the list of organizations in search results doesn't work. ## Setting up an ad 1. Specify the ad link. 2. Make sure the link also appears in the organization profile in Yandex Business. Users who click the ad text in the organization profile will be redirected to the specified link. {% note warning %} If the ad link doesn't match the one from the organization profile in Yandex Business, the ad text in the organization profile is unclickable. {% endnote %} 3. Under **Texts**, enter a [title and text](https://yandex.com/support/direct/en/efficiency/text-and-title.md) — they'll appear in your business profile and make your company stand out to customers. Additional titles aren't used for ads in Yandex Maps and in the list of organizations in search results. 4. By default, an action button will be added to your ad. It appears in the organization profile in Yandex Maps. The button will appear in the ad if it wins the auction. The button text and link are generated from the Yandex Business tag goals configured in your campaign. If your campaign doesn't include any goals from the Yandex Business tag, the default text is "Go to website". You can set up the action button in the **Button** section: choose a button name from the suggested options and enter a link to your site, booking form, or social media account. For your configured button to appear in the organization profile in Yandex Maps: - Add the link you specified for the button to the organization profile in Yandex Business. - Add the "Action button" goal to the campaign. 5. Under **Contact info**, select the organization's [phone number](https://yandex.com/support/direct/en/efficiency/phone.md) or add it manually. It will be displayed in the organization profile in your impressions. {% note info %} Other ad elements, such as images, videos, or sitelinks, aren't displayed in the organization profile. {% endnote %} Learn more about [unified performance campaigns](https://yandex.com/support/direct/en/unified-performance-campaign/create-campaign.md). #### Have questions? {#questions} {% note alert %} Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request. {% endnote %} Scan the QR code or tap it to follow the link. If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %} You can contact us from 10:00 to 19:00 (UTC+3) by phone: **Moscow**: [+7 495 139-91-93](tel:+74951399193) **Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia) To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md). {% endcut %}
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