Setup with Quick start
Add an organization to Yandex Business
For your organization to appear in Yandex Maps, add it through the organization selection interface in an ad campaign or through your Yandex Business account.
The more details you provide, the more eye-catching and appealing to users your company becomes, and the more frequently it appears in ad placements. Specify its name, contact information, and business hours. Add a logo, cover, photos, products, and services. For more information, see How to fill out an organization profile on the Yandex Business portal.
If your organization is already added, find it and verify your ownership.
Selecting an organization
Enter a link to your site. Under Would you like to advertise in Yandex Maps?, select your organization.
If your organization isn't among the suggested ones, click Yes, find my business. If the desired organization is missing from the list, click Create organization.
If you're creating an ad campaign without a site, add the organization manually in the same way.
Ad placement
If your organization has a physical address, placements in Yandex Maps and the List of organizations in search results activate automatically.
Conversions
After you create a campaign, go to the Goals tab and set up conversions for your site. The service automatically selects a placement strategy and goals for the organization profile, and they aren't displayed in the interface.
Setting up an ad
After you create a campaign, go to the Advertising materials tab. Under Button, add an action button with a call to book an appointment, request a call back, or buy a product or service. Select a text for the button from the suggested options and enter a link to the site, booking form, or social media page where it should lead. The button appears in the organization profile in Yandex Maps.
Note
Images and videos aren't displayed in the organization profile.
Impression specifics
Geotargeting
Regions selected in the campaign settings don't affect impressions in Yandex Maps or in the list of organizations in search results. For example, a user from Moscow is searching for an organization in Saint Petersburg. They may still see relevant profiles of organizations in the selected region. Other organizations may be displayed when changing the map scale.
Learn more about Quick start.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
