Setup in the Campaign Wizard
Add an organization to Yandex Business
For your organization to appear in Yandex Maps, add it through the organization selection interface in an ad campaign or through your Yandex Business account.
The more details you provide, the more eye-catching and appealing to users your company becomes, and the more frequently it appears in ad placements. Specify its name, contact information, and business hours. Add a logo, cover, photos, products, and services. For more information, see How to fill out an organization profile on the Yandex Business portal.
If your organization is already added, find it and verify your ownership.
Selecting an organization
Enter a link to your site. Your company automatically appears under Promoting a company from Yandex Business. Make sure that the option is enabled.
If the organization can't be found, add it manually. Click Add organization. If the desired organization is missing from the list, click Create organization and complete its profile.
If you'd like to promote your products or services without a site, add the organization manually in the same way.
Ad placement
If the Promoting a company from Yandex Business option is enabled, placements in Yandex Maps and the List of organizations in search results are added automatically.
Conversions
Choose your promotion goal and conversions. For more effective promotion, add goals from the site and some tag goals for the organization profile. This tag is created automatically for the organization profile and records such user actions as clicking the “Call” button, clicking the “Build route” button, going to a messenger, and others.
Note
If you choose the "Maximum conversions" goal, add at least one goal from the site and at least one tag goal for the organization profile. You won't save the campaign otherwise.
Available tag goals for the organization profile
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Goal in the campaign settings in Yandex Direct |
Goal in Yandex Metrica |
Action that triggers the goal |
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Clicking the “Call” button |
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Clicking “Show phone number” or clicking the phone number in mobile apps. |
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Clicking the “Directions” button |
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Clicking the |
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Open messenger |
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Clicking the WhatsApp |
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Clicking the Telegram |
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Clicking the Viber |
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Action button |
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Clicking the green button |
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Button in stories |
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Clicking the button when watching a story. |
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Clicking to order a taxi |
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Clicking the |
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Appointment confirmation |
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Clicking the Example
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Clicking the Share button |
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Button click |
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Send to phone |
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Clicking the |
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Show booking form |
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Button click |
button or the Directions link.
button
button
button
in the organization profile (button text may vary).
button in the Yandex Maps and Yandex Navigator mobile apps and ordering a ride from the Yandex Maps site.
button while making an online booking.
button on the Yandex Maps site.
Note
Tag goals for the organization profile will be available in the campaign settings if they exist on the tag.
To learn more about the tag for the organization profile, as well as about events and goals, see Yandex Metrica Help.
Setting up an ad
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Enter the ad title and text: they are displayed in the organization profile in Yandex Maps and in the list of organizations in search results. Learn more about creating titles and texts.
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Enter the phone number of the organization. This number appears in the organization profile during impressions.
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By default, the ad includes an action button. The button name and link are generated from the Yandex Business tag goals configured for your campaign. The button is shown only if the ad wins the auction.
Note
Other ad elements, such as images, videos, or sitelinks, aren't displayed in the organization profile.
Notes on impressions
In Yandex Maps and in the list of organizations in search results, there will be no impressions:
- By keyword.
- Based on interests and habits.
Geotargeting
Regions selected in the campaign settings don't affect impressions in Yandex Maps or in the list of organizations in search results. For example, a user from Moscow is searching for an organization in Saint Petersburg. They may still see relevant profiles of organizations in the selected region. Other organizations may be displayed when changing the map scale.
Autotargeting
For effective promotion in Yandex Maps, all query categories must be enabled. To do this, under Audience, leave the default setting, Optimal audience.
The organization's ad is shown only if its categories match the user's search and its profile includes relevant products and services.
Note
In contrast to Yandex global search, Yandex Maps users are more likely to search for information using broad queries.
There will be no impressions for branded queries in Yandex Maps.
Learn more about Campaign Wizard.
Have questions?
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