List of organizations in search results
When users search for information about a location in Yandex Search, they see profiles of companies that match the query and operate in their region — they appear under the search bar or to the right of the search results. Your organization profile may be featured in special positions among similar companies. This way, users who are already looking for places to go to or services similar to yours are more likely to choose you, open your organization profile, call you, or visit right away.
How it works
Top positions for ads
Ads can appear in the first three positions of the search results. This is the most prominent area of the page that effectively captures the attention of users.
Relevant queries
Ads are served only for queries that are related to your services, products, or field of activity.
Exclusion from impressions
Ads aren't displayed:
- For queries that include the name of your organization or a competitor organization.
- For queries that include a full address.
- For prohibited categories. For more information, see Yandex Business Help.
Placement in search results
Your company's placement depends on the CPC and whether users convert (for example, by making a call or building a route) when they see the organization profile for a specific query.
The probability of impressions is calculated individually for each user based on the quality of the organization's services (its rating and reviews) and the content of the organization profile. To maximize your chances of securing top ad placements, make sure to specify the correct categories in the organization profile, list your key features, and add a catalog with your products and services. The more data you provide and the better its quality, the more likely you are to attract customers.
Restriction for chain companies
No more than three branches of the same chain can appear in search results as ads at the same time.
New organization profile elements
Additional elements help to capture user attention and make interaction with your organization profile more convenient.
Ad title
Displayed if the ad doesn't include a promo. The text is clickable and directs users to the specified link.
Promo
If you add a promo as part of an ad campaign, it replaces the ad title.
Action button
The organization profile button leads to a site, a special offer, or a landing page. It's located at the bottom of the organization profile in the desktop version.
Book online
This ad button appears in the desktop version if the organization has online booking enabled, replacing the action button.
Questions?
Alert
Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can check your username by opening ya.ru in another browser tab. Our team can access your data only when processing your request.
