Filter ad groups using tags

Labels help you organize ad groups within a campaign so you can quickly search for and edit ads. For example, you can view all ad groups with the same label and apply bulk actions to them.

Using tags, you can easily organize your ad groups by product category, brand, or product price.

Create and edit tags

1. Select a campaign.

2. In the Groups tab, select the groups you need, then click Actions → Tags → Replace.

3. Enter words and phrases separated by commas. Labels can be up to 25 characters long and contain any characters except commas. You can create up to 200 labels per campaign and add a maximum of 30 labels to a single ad group.

4. Click Save to assign the tags to the group.

You can rename tags, delete existing tags, or create new ones: in the setup window, click → Manage tags.

To hide the Tags section:

1. In the left panel, click your username and select Account and notifications.
2. Under Account on the Account tab, disable Show tags.
3. Click Save.

Use tags

In Yandex Direct, you can use the already existing tags to filter ad groups. To do this, select the ad campaign and go to its ad groups. Click Tags and select one or more tags from the list.

Have questions?

Scan the QR code or tap it to follow the link.

If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.