Filter ad groups using tags
Tags let you merge ad groups within a campaign, making it quicker to search for and edit ads. You can view all your ad groups that have with the same tag label at once and perform group actions with them.
Using tags, you can merge ad groups by product category, brand, and product cost. You can also use the Report wizard to filter statistics.
Create and edit tags
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Select a campaign.
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In the Groups tab, select the groups you need, then click Actions → Tags → +Add tag.
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Enter words and phrases separated by commas. The maximum tag length is 25 characters including all symbols other than commas. You can create up to 200 tags per campaign. You can enter up to 30 tags for ad groups.
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Click Apply to assign the tags to the group.
You can rename tags, delete existing tags, or create new ones. To do this, click Label management in the tag setup window.
You can hide the Tags section on the User settings page by disabling the Show tags option.
Use tags
In Yandex Direct, you can use the already existing tags to filter ad groups. To do this, select the ad campaign and go to its ad groups. Click Tags and select one or more tags from the list.
To add or remove a tag, click 
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In Report Wizard, use tags to filter and analyze an ad campaign. For example, let's say you merged ad groups using brand tags. When you put together your report, filter by the “Tag” with the value you need. The report will only contain data for the brands you select.
Questions?
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