Automatic application of recommendations

In unified performance campaigns, product campaigns, and in the Campaign Wizard, you can enable automatic application of recommendations. Yandex Direct will analyze the performance of your campaign and adjust its settings to make your ads even more effective. Recommendations will start to be applied when there are enough campaign statistics for effective changes.

Auto-apply recommendations to quickly fix campaign errors. If a campaign has effective creatives and targetings, and its settings yield a sufficient number of conversions, no changes are made to it.

How to configure

In new campaigns, the Apply recommendations automatically option is enabled by default. You can disable it if necessary. In active campaigns, the option can be enabled when editing the campaign: the corresponding setting can be found at the bottom of the screen.

As soon as enough statistics are accumulated for the campaign and optimization points are found, the algorithm adjusts the campaign's basic settings: ad layout, impression time, related keywords, and Yandex Metrica tag. To optimize advanced settings automatically as well (goals, targetings, weekly budget), also enable this option.

How it works

Here's what can be changed:

Settings	Description
Ad elements: title, text, image, sitelinks	The system will analyze the effectiveness and appeal of different ad elements. If these indicators are low, the element might be adjusted. If an element is missing, it might be added. Text and images are generated using neural networks. Images can also be sourced from your advertised site or a stock image database. Yandex specialists double-check all elements.
Keywords and negative keywords	We may add new relevant keywords, identify nested queries, disable irrelevant keywords, eliminate overlaps between your keywords and negative keywords, and so on. Yandex experts analyze and optimize related terms.
Yandex Metrica tag and goals	Your tag might be deleted if it hasn't been installed on your site or is idle. If your site includes a tag that hasn't been added to your campaign, or goals that were added to the tag but not set up, Yandex Direct may add them.
Autotargeting settings	We may enable or disable query categories for autotargeting.
Interests and habits	We may add relevant interests and habits for serving your ads on ad networks.
Bid adjustments	We may add or remove adjustments to increase or decrease bids.
We may add goals if there were no conversions for the current goal.	If there were no conversions for the goal you specified, the goals in your strategy may be replaced with achievable ones, and more relevant goals may be added. To do this, we select goals with useful actions. Goals that reflect user engagement (for example, viewing two pages) aren't included.
Weekly budget	Might increase by up to 4% per week.
Ad placement	We may enable promotion in Yandex Maps for the organization specified in the campaign.

Yandex Direct won't change your strategy or payment model.

When strategy settings are updated automatically, the same overspending protection rules apply as when the user changes them manually.

If you change your weekly budget in a pay-per-click strategy, the maximum expenditure on this day can be 35% of the old budget plus 35% of the new budget. In the pay-per-conversion strategies, you can spend 100% of the old budget plus 100% of the new budget.

What errors can be fixed automatically

Ad elements are ineffective

For example, some titles may be highlighted in red in the Campaign Wizard. These can be automatically replaced with more effective ones without requiring any action on your part.

Campaign served in advertising networks has no images

In this case, images can be generated by AI or sourced from the advertised site or a stock image database.

Yandex Direct specialists review all ad elements before they are added to a campaign.

Keywords aren't relevant enough

Yandex Direct can add high-quality synonymous queries, identify nested queries, remove duplicates and broad keywords with low conversion rates, as well as add negative keywords to minimize non-targeted impressions. The service doesn't add related queries.

All keywords are reviewed by Yandex Direct specialists.

**The campaign doesn't show a Yandex Metrica tag number **

Yandex Direct adds a tag:

• From a site, if a tag has been added to the site and you can access it in Yandex Direct.
• If the Allow optimizing campaigns for goals without access to the tag option is enabled in Yandex Metrica.
• From Yandex Maps, if you selected an organization in the campaign and enabled placement in Yandex Maps or List of organizations in search results.

If you've specified a tag that is missing from the website, it can be removed.

Selected targetings aren't suitable for this campaign

Yandex Direct will check the effectiveness of your ad texts when paired with autotargeting and, if necessary, narrow down or expand your query categories. The algorithm can add relevant interests and habits or remove non-relevant ones.

Specified optimization goal can't be achieved

Campaigns like that don't generate any conversions, which will prompt our algorithms to analyze the conversion rates in Yandex Metrica and either replace the goal or add achievable ones to the campaign.

Goals can only be adjusted if your Yandex Direct username has access to the tag or if the Allow optimizing campaigns for goals without access to the tag option is enabled.

The algorithms choose goals that closely match the ones you set and are reached at least 10 times per week. The cost is based on data obtained from predictive models and historical statistics from Yandex Metrica and Yandex Direct. The new goals are then reviewed by Yandex Direct specialists.

The service can automatically add E-commerce goals, automatic goals, and simple goals from Yandex Metrica. If a campaign goal is achieved at least 10 times a week, neither the goal itself nor its cost can be automatically changed.

How do I know that the settings have changed?

The system updated your campaign settings, you will see this in the Changelog.

In addition, an email detailing changes to settings is sent to the address provided in your account.

How can I revert the changes?

You can disable the Apply recommendations automatically option at any time. But the changes made by Yandex Direct won't be canceled automatically. You'll need to edit the setting manually.

Have questions?

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