---
metadata:
- name: generator
content: Diplodoc Platform v5.52.0
alternate:
- https://yandex.com/support/direct/en/campaign-master/telegram.md
- https://yandex.com/support/direct/ru/campaign-master/telegram.md
- href: en/campaign-master/telegram.md
type: text/markdown
title: Markdown version
- href: ../llms.txt
type: text/markdown
title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Telegram channel subscribers
[Campaign Wizard](https://yandex.com/support/direct/en/campaign-master/about.md) will help you promote posts in Telegram channels using Yandex Direct technologies. The system will analyze the channel, create ads, choose effective targetings, and display the creatives in search results and in ad networks in available formats.
When the user clicks the ad, they're redirected to your promo page. This page is generated from the promoted post and helps the user see if they're actually interested in the post and channel. If the user is interested, they click a link on the promo page to open the Telegram channel. This is called engaged clicks. If the user subscribes to the channel, the Yandex Direct's bot will track their subscription.
You can choose a convenient payment method: per ad click or per engaged click.
Check your campaign statistics and use the Yandex Direct bot to see how well your ads are performing.
## Create a campaign {#launch-campaign}
Click **Add** → **Campaign**. In the **Campaign Wizard**, select **Subscribers for a Telegram channel**. Enter the link to the channel you want to promote. The channel should be public. You cannot create ads for private channels.
##### **Step 1. Configure your ad layout**
1. Based on the posts in the Telegram channel, we'll create 10 ads. Edit the ads if needed: click the three-dot icon next to the required ad and select **Edit** from the menu. Change the image, title, or text.
You can also add up to 50 promotional posts to your campaign.
##### **Step 2. Define your audience**
1. Set your [display region](https://yandex.com/support/direct/en/efficiency/geotargeting.md).
In Yandex Direct, you can target small towns or regions with populations starting at 1000 people. To set up targeting for such an area, enter its name or select it from the region tree. This helps you fine‑tune your campaign and reach the right audience.
Ads will be served for extended geotargeting:
- In search results, based on search queries or the user's regular region.
- In ad networks, based on the user's frequent location, regardless of their current location.
You can't disable extended geotargeting in the Campaign Wizard. It's best to revise your related queries so that they account for extended geotargeting. For more information, see [How does geotargeting work?](https://yandex.com/support/direct/en/efficiency/geotargeting.md#how-it-works)
1. Select the impression time. [How do I set up time targeting correctly?](https://yandex.com/support/direct/en/efficiency/timetargeting.md)
1. Select your retargeting method:
- Automatic — Yandex Direct selects relevant settings based on your ad texts and the promoted channel.
- Manual — You can set:
- [Autotargeting](https://yandex.com/support/direct/en/impression-criteria/autotargeting.md) categories. You can't disable autotargeting for targeted queries.
- [Related terms](https://yandex.com/support/direct/en/keywords/keywords.md): List the keywords your audience might use to search for you. We'll select interested users based on these keywords. Yandex Direct will select interested users based on these keywords. You can use [characters and operators](https://yandex.com/support/direct/en/keywords/symbols-and-operators.md).
When launching a campaign, avoid narrowing down the coverage with [negative keywords](https://yandex.com/support/direct/en/keywords/negative-keywords.md). First of all, look up the search keywords that triggered your ad in the [search query statistics](#statistics). Then add irrelevant queries as negative keywords.
- [Targeting parameters](*таргетинг) based on the [user profile](https://yandex.com/support/direct/en/products-cpm-campaign/display-ads-settings.md): gender, age, and device type.
When you switch from manual targeting to autotargeting, your settings are reset: all autotargeting categories are enabled, related terms with negative keywords are removed, serving on all devices is enabled, the gender is changed to any, and the age is changed to 18 years or older.
1. Specify [interests and habits](https://yandex.com/support/direct/en/products-text-image-ads/user-profile.md) of the audience you want to serve ads for.
##### **Step 3. Enable tracking of ad performance**
Add the bot [yandex_advert_bot](https://t.me/yandex_advert_bot?startchannel&admin=change_info+invite_users+manage_chat) to your Telegram channel and grant it administrator rights.
##### **Step 4. Specify the campaign budget and cap the cost per engaged click**
1. Define the weekly budget. Yandex Direct will spend money within the specified amount. The campaign will run as long as there's money in your account.
{% note info "Updates to how budgets work" %}
1. On June 22, campaigns with manual bidding and a shared account balance switched from daily to unified weekly budgets. Existing budget values were automatically recalculated as weekly amounts, taking ad schedules into account.
2. Starting July 6, campaigns with pay-per-click strategies can [carry over](https://yandex.com/support/direct/en/strategies/week-budget.md#transfer) a portion of unused budget to the following week.
{% endnote %}
Placements are selected automatically to ensure optimal achievement of the campaign goals for the specified budget. You can't select placements and add blocked sites in the Campaign Wizard.
To avoid missing out on any extra conversions within the target cost when the campaign uses up its budget, set up budget adaptation. Go to **Weekly budget** → **Budget adaptation** and specify the percentage by which your budget can increase the following week. Set this value to at least the cost per conversion specified in your strategy so your campaign can drive extra conversions. We recommend setting a minimum value of 10%.
Learn more about [budget adaptation](https://yandex.com/support/direct/en/strategies/budget-adaptation.md).
1. Choose the payment method and cap the cost per engaged click:
- **Average for the week**: Pay per ad click. The average cost per engaged click for the calendar week won't exceed the cap amount.
- **Fixed**: You specify the cost you are willing to pay per engaged click. Clicks on ads are free. You are only charged for engaged clicks. However, if you set a too low cost per click, your campaign might get stopped.
- **No limit**: Pay per ad click. In this case, the system will serve ads to bring you the maximum number of engaged clicks for the specified weekly budget.
To send your campaign to moderation, click **Create campaign**.
To edit the campaign later, tap **Save as draft**.
As an advertising data operator, Yandex assigns each creative a unique identifier (token) when creating campaigns. It uses this token to aggregate all your placement data and send it to the Unified Register of Online Advertising (ERIR). Learn more about [ad labeling](https://yandex.ru/adv/ad-labeling).
## Moderation, payment, and launch {#moderation}
After you create your campaign, our moderators check it for compliance with the [advertising requirements](https://yandex.com/support/direct/en/moderation/adv-rules.md).
You'll receive the moderation results at the email that you used to register in Yandex Direct.
Some campaign elements are moderated separately (for example, images). If one or more elements fail moderation, the campaign starts without them. The moderation status and comments are shown on the campaign page. You can delete or edit elements that failed moderation. The edited elements are re-submitted for moderation and added to the campaign if they pass.
Your ads will start running as soon as Yandex [processes your payment](https://yandex.com/support/direct/en/payments/payment-methods.md).
When you launch a campaign, its page shows basic information about its settings. To edit an active campaign, click the parameter that you want to change. You cannot edit some of the parameters, for example, the **Link to your Telegram channel**. Edited parameters have to be moderated again.
## Campaign statistics {#statistics}
Statistics are available on the campaign page. [Information about subscriptions](#tg-track-conversions) is available in the statistics or Telegram channel settings.
On the campaign page, under the settings section, you can find your campaign statistics overview. Below, you can find a more detailed statistics about individual parameters.
The campaign's statistics overview includes data on impressions, clicks, conversions (engaged clicks), CPA (cost per engaged click), and expenses.
Charts show statistics for the following parameters:
- Gender and age of the audience that saw your ads.
- Display regions.
- Device type.
- Most popular keywords used to find you.
As well as your keywords, the **How users find you** section shows statistics for the **Automatic targeting based on your ad** parameter. In real time, Yandex Direct finds users whose search queries and interests match your ad text. This helps you reach more potential customers.
{% note info %}
Sometimes, the parameter value might be zero. For example, the share of one display region is 0%, but there are impression statistics for it. This means that your ad has been shown in the region, but the impression did not result in an engaged click.
{% endnote %}
The autotargeting categories statistics section shows the search queries that triggered your ads.
## Conversion tracking {tg-track-conversions}
To track the number of subscribers who came after they saw your ad, choose one of the methods:
1. Add the bot [yandex_advert_bot](https://t.me/yandex_advert_bot?startchannel&admin=change_info+invite_users+manage_chat) to your Telegram channel. Grant it admin rights. To do that, open the channel settings, click **Add Administrator**, and select the bot. In the administrator list, enable the rights to **Change channel info** and **Add members**.
The bot will automatically generate an invitation link. Only the channel owner can track the number of subscribers through this link.
1. Create an invitation link manually and add it as a link to the Telegram channel when creating a campaign.
Track the number of subscribers in the Telegram channel settings, not in the Yandex Direct interface. The list of invitation links shows how many people joined the channel through each link.
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
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[*таргетинг]:
A tool to select part of the available audience that satisfies specific criteria, and serve ads specifically to that part of the audience. Targeting by hours of the day or days of the week is time targeting. Targeting by location is geographic targeting or geotargeting.
