---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com/support/direct/en/campaign-master/about.md
- https://yandex.com/support/direct/ru/campaign-master/about.md
- https://yandex.com/support/direct/tr/campaign-master/about.md
- https://yandex.com/support/direct/zh/campaign-master/about.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct/en/llms.txt
# Campaign Wizard
The Campaign Wizard offers a quick and easy way to place ads in Yandex Direct. You only need to provide a link to your advertised site page or describe your business in a few sentences if you don't have a site. The Campaign Wizard suggests relevant settings, related terms, texts, and images at each step of creating an ad.
You can choose from multiple budget options for launching a campaign.
When your campaign is running, you'll get clear statistics on clicks and requests so you can track your budget spending.
You can create and manage campaigns both on desktop and mobile. To go to the navigation menu in the mobile version and tap your avatar in the upper-right corner.
## Objectives achieved
Using the Campaign Wizard, you can:
- Create a campaign to promote your site: [Conversions and traffic](https://yandex.com/support/direct/en/campaign-master/site.md).
- Create a campaign if you don't have a site: [Promotion without a site](https://yandex.com/support/direct/en/campaign-master/without-site.md).
- Create a campaign to promote your products: [Product campaign](https://yandex.com/support/direct/en/campaign-master/product-campaign.md).
- Create a campaign to [promote your Telegram channel](https://yandex.com/support/direct/en/campaign-master/telegram.md).
- Create a campaign to promote products on marketplaces: [Sales on marketplaces](https://yandex.com/support/direct/en/campaign-master/sales-on-marketplaces.md).
## Advantages
Based on your site content (or business description if you don't have a site), the Campaign Wizard automatically:
- Generates ads.
- Selects the target audience.
- Determines the best time and placements for ad impressions.
## Placement types
The Campaign Wizard serves ads:
{% list tabs %}
- In search results
In Yandex Search results, when users search for products and services similar to yours.
{.border-yes}
- In the Yandex Advertising Network
On sites partnered with the Yandex Advertising Network. Your ads will be served to users who already showed interest in similar products and services. Clicking an ad leads users directly to your site so that they can easily place an order.
{.border-yes}
- On Yandex Maps
- Your organization profile will rank higher in search results on Yandex Maps.
- A special green label is added to your organization profile, and its icon in Yandex Maps changes from blue to green.
- Leads who are looking for products or services near you will see your organization more often and will be more likely to contact you.
{.border-yes}
{% endlist %}
#### Promoting posts in Yandex Rhythm {#rythm-posts}
If you have posts in Yandex Rhythm where the link matches the campaign settings, these posts will also be promoted, appearing more often and in higher positions both in the Yandex Rhythm feed and on the [ya.ru](http://ya.ru/) homepage.
For more information about [promoting posts](https://yandex.ru/support2/rythm/ru/buisness/promotion), see Yandex Rhythm Help.
## Recommendations
**If you know how much you're willing to pay per ad click**
You can get more clicks on your ads if you select "Maximize clicks" under **Promotion goal** when creating your campaign. Yandex Direct will automatically optimize your campaign to generate more ad clicks without exceeding the specified CPC.
**If you prioritize user conversions**
If you want to maximize conversions (for example, to have more leads contact you via a messenger, get more form submissions, or increase your add-to-cart rate), select "Maximize conversions" for your **Promotion goal**.
## Questions and answers
**Setup**
{% cut "How do I remove the queries I don't need from my new pay-per-conversion campaigns?" %}
On the statistics page, you can disable impressions for ineffective keywords. You can also add keywords with [negative keywords](https://yandex.com/support/direct/en/keywords/negative-keywords.md) when you create or configure campaigns. To do this, specify them in the field for adding related terms.
{% endcut %}
{% cut "How do I add UTM tags for sitelinks?" %}
At the moment, [UTM tags](https://yandex.com/support/direct/en/statistics/url-tags.md#utm) have to be entered by hand.
{% endcut %}
{% cut "Are there any rules for entering related terms?" %}
There are no rules for related terms. Related terms are the categories that Yandex Direct uses to set up ads on Yandex Search and in the Yandex Advertising Network.
{% endcut %}
{% cut "Can I edit the age category in more detail?" %}
No, there are no advanced age settings. Age settings are available for [other campaign types](https://yandex.com/support/direct/en/unified-performance-campaign/about.md) in Yandex Direct.
{% endcut %}
{% cut "Can I split impressions between ad platforms in a campaign created for the Yandex Advertising Network and search results?" %}
This option is not supported. Algorithms select the most effective ad placements for you. A campaign is created both for search results and the Yandex Advertising Network.
{% endcut %}
{% cut "I've created a campaign using the Campaign Wizard and added a link to my site, but no images have appeared" %}
After you specify a link to your site, an image should automatically be added to the ad. Sometimes, the Campaign Wizard fails to automatically upload images from sites. We are constantly improving our algorithms for image search and image upload to minimize such situations. If you encounter this issue, we recommend that you upload images from your computer.
{% endcut %}
{% cut "How do I add contact information?" %}
If your organization is registered in Yandex Business with a site domain specified, the Campaign Wizard will automatically suggest that you add this information to your ad.
{% endcut %}
{% cut "How do I delete a campaign?" %}
{% note info %}
If a campaign was already launched, you can't delete it, only archive it.
{% endnote %}
To delete a campaign that was saved as a draft, click  to the left of the campaign and choose **Delete**.
To archive an active ad campaign, click  to the left of it and choose **Archive**.
{% endcut %}
**Monitoring performance**
{% cut "Can an ad position be guaranteed?" %}
Guaranteed placement on a specific position is impossible even with a manual strategy. Bids compete for the target traffic regardless of the placement. Each ad unit on the page that the user opens gets its own set of ads. They're ranked based by their the bid, quality coefficient, and CTR forecast for that specific impression. The ad with the best combination of indicators ends up in the placement section. For more information, see [Ad Serving Rules](https://yandex.ru/legal/direct_display_rules).
For more information about auctions and bids, see [Traffic volume and bids](https://yandex.com/support/direct/en/troubleshooting/bidding.md) and [How the Yandex Direct auction works](https://yandex.com/support/direct/en/technologies-and-services/vcg-auction.md).
{% endcut %}
{% cut "Can I find out my CPC?" %}
The CPC isn't fixed in Yandex Direct. It's determined by auctions. For a calculation example, see [VCG auction](https://yandex.com/support/direct/en/technologies-and-services/vcg-auction.md#calc-vcg). The CPC is constantly changing, so you can't see it anywhere in Yandex Direct.
The Campaign Wizard will automatically select the most optimal bids within the weekly budget. If you set up pay-per-click, you will pay only for them.
{% note info "Updates to how budgets work" %}
1. On June 22, campaigns with manual bidding and a shared account balance switched from daily to unified weekly budgets. Existing budget values were automatically recalculated as weekly amounts, taking ad schedules into account.
2. Starting July 6, campaigns with pay-per-click strategies can [carry over](https://yandex.com/support/direct/en/strategies/week-budget.md#transfer) a portion of unused budget to the following week.
{% endnote %}
{% endcut %}
{% cut "My campaign can't find a tag or its goals" %}
Make sure that:
- [The tag is installed](https://yandex.ru/support/metrica/general/creating-counter.html) on the advertised page.
- You have [access](https://yandex.ru/support/metrica/general/access.html) to viewing statistics.
- You had at least one unique user on the site over the past week.
{% endcut %}
**Terms**
{% cut "What does the click forecast mean?" %}
The click forecast depends on the audience that you select in the campaign settings. Yandex Direct calculates it based on the accumulated statistics (for example, how often users click ads with certain related terms, on average).
{% note info %}
The actual clicks may differ from the forecast.
{% endnote %}
{% endcut %}
{% cut "What does the conversion forecast mean?" %}
The conversion forecast depends on the CPA you set and the audience you select in the campaign settings.
We recommend that you set the CPA according to Yandex Direct suggestions or your existing statistics. Setting your CPA too low can make it harder for Yandex Direct to find an audience that matches your campaign settings, so your ads may attract fewer customers.
{% note info %}
The actual conversions may differ from the forecast.
{% endnote %}
{% endcut %}
#### Have questions? {#questions}
{% note alert %}
Our customer support can only assist you with campaigns linked to the username you are contacting us from. You can check your username by opening [ya.ru](http://ya.ru/) in another browser tab. Our team can access your data only when processing your request.
{% endnote %}
Scan the QR code or tap it to follow the link.
If you select Telegram or WhatsApp, keep in mind that Yandex does not control and is not liable for how third-party messengers store your data and chat history.
{% cut "Call" %}
You can contact us from 10:00 to 19:00 (UTC+3) by phone:
**Moscow**: [+7 495 139-91-93](tel:+74951399193)
**Russia**: [8 (800) 700-47-45](tel:88007004745) (toll-free within Russia)
To access campaigns, the customer service specialist will need your [PIN](https://yandex.com/support/direct/en/troubleshooting/pin-code.md).
{% endcut %}
{% cut "Leave a message" %}
{% endcut %}
