Sitelinks are shortcuts to important information on your website. They allow users to go directly to the page of the website they're interested in.
You can add up to eight sitelinks to ads. These links lead to pages of the advertised site, product or service pages on Yandex.Market or social networks, or Turbo pages. Sitelinks are displayed both on Yandex search results pages and in the ad networks (YAN and ad exchanges). The number of sitelinks that display may vary based on the website and device. The maximum number of sitelinks is shown in expanded format ads in search results.
- They improve your CTR without requiring additional expenses
Based on Yandex data, ads with sitelinks attract more visitors. At the same time, sitelinks do not require extra advertising expenses – a sitelink click-through is paid in the same way as clicking on an ad. If a user clicks on more than one link in your ad, you will only pay for one click.
- They make navigation simpler
With sitelinks, your ad has additional elements that help users go directly to the sections of your website that they are interested in.
- They offer more space for promo text
Sitelinks give you more space to talk about your offers, describe favorable delivery terms, or add other information if there is not enough space for it in the main ad text.
You can add sitelinks when you're creating or editing an ad. To do this, on the ad editing page open the Ad extensions section, expand Sitelinks, and fill in the fields that show up.
You can also add descriptions to sitelinks. To do this, enable Add descriptions. Descriptions help you specify where the sitelink leads. Please note that the sitelink descriptions only show up in expanded format ads on a desktop or tablet.
The sitelink text and description can include letters, digits, and symbols (except “!”, “?”, “[”, “]”.). The text must not contain emojis. The length of a sitelink should be 30 characters or less. The maximum total length of the texts for all the sitelinks is 66 characters: no more than 66 characters from the first to the fourth sitelink and no more than 66 characters from the fifth to the eighth one.
You can add sitelinks to multiple ads simultaneously with XLS/XLSX files, mass changes in multi-editing, Direct Commander or via the Yandex.Direct API.
Sitelinks must meet moderation requirements. If sitelinks do not meet the requirements, the ad will be displayed without them.
We recommend adding sitelinks that lead to different pages of your website or Turbo pages. If the website contains only one page, the sitelinks can lead to different parts of that page.
Sitelinks are also displayed on mobile sites. If sitelink texts do not fit in the line, a horizontal scroll bar will appear.
An ad is displayed in the expanded format if:
It has sitelinks
with descriptions. We recommend adding the maximum number of sitelinks with descriptions and Turbo pages
to improve your ad performance.
Your bid and ad quality
allow you to get the traffic volume
of more than 100.
Ads will appear differently on different devices:
We recommend thinking of your customer needs first and foremost when using sitelinks.
For example, sitelinks can lead to website pages or Turbo pages that contain additional information about a particular product:
Or to a detailed description of an offer:
Using sitelinks, you can segment your offer by categories: