Boosting ad campaign performance

To increase the effectiveness of your campaign, you can:

• Narrow your keywords and add new ones

• Perfect your ad elements

• Change bids for your keywords

• Enter the regions where your ads will be served

• Set up bid corrections by time period

• Create a separate campaign for the ad networks

• Run experiments with ads

• Add Turbo pages for ads served on mobile devices.

You can also find out the best way to improve the effectiveness of your campaign by analyzing the campaign statistics.

We'd recommend paying attention to the quality of your website. With Yandex.Metrica you can find out why visitors leave and understand how to improve your results.