Actions with campaigns
If you are running multiple campaigns in Yandex.Direct, use the following tools.
There are several ways to search for a campaign:
- Search bar
It lets you quickly find a campaign by name or number.
You can find all campaigns with the same parameters or statistics. For example, to find campaigns with more than 50 clicks, go to 50, and click Apply., enter
By default, the list shows active CPC campaigns. Filters to the right of the search bar let you view other types of campaigns. For example, to see archived campaigns, instead of All non-archived, select Archived. To see display campaigns, instead of CPC campaigns, select CPM campaigns.
Group campaign management
To edit multiple campaigns at once, select them on the My campaigns page and click Actions at the bottom of the page.
Batch editing is available for:
- Yandex.Metrica tags
Replace tags: Open the tab and click Select. Specify the tags or enter their numbers manually. Click Apply. All the current tags in the selected campaigns will be replaced with the tags you specified.
In the Smart banner campaigns, Yandex.Metrica tags will be replaced by the first tag in the list.
Add to list: go to the tab and click Add a tag. Select the tags or enter their numbers manually. Click Apply. The specified tags will be added to all the selected campaigns.
This operation is not available for Smart banner campaigns.
Remove from list: open the tab and click Select. Select the tags or enter their numbers manually. Click Apply. The specified tags will be deleted from all the selected campaigns.
You can't delete a tag from the Smart banner campaigns.
- Priority goals
Replace: Click Add a priority goal, select a goal, and set the conversion value. Click Apply. The priority goals in the selected campaigns will be replaced with the priority goals you specified.
Remove: Go to the tab and click Remove to confirm the action. All the priority goals in the selected campaigns will be deleted.
- Time targeting
Edit the hours and days of the week when you want to run your campaigns.
- Campaign start and end
To change the campaign start and end dates, enable the appropriate option and specify the date in the calendar.
- Negative keywords
Add: Enter the negative keywords in the input field to disable ad impressions for irrelevant queries. Click Apply. The negative keywords you entered will be added to all the selected campaigns.
Replace: Go to the tab. In the input field, create a list of negative keywords and click Apply. All the current negative keywords in the selected campaigns will be replaced with the negative keywords that you entered.
Exclude: Go to the tab and enter the negative keywords you want to exclude into the input field. Click Apply. The negative keywords you entered will be deleted from the selected campaigns.
Remove: Go to the tab and click Apply to confirm the action. All the negative keywords in the selected campaigns will be deleted.
Select up to 10 campaigns of the same type and set the same strategy settings for them.
If the actions can't be applied to some campaigns, you'll see a warning.
“Most important campaigns” filter
You can create a separate list for the campaigns that you run most often. To do this, select the campaigns on the My campaigns page and click . To view the list of your most important campaigns, select Most important only in the status filter.
The list of most important campaigns is shown for each username, so you can use it to visually distinguish campaigns created by different client representatives.