General statistics

In Statistics → Yandex profile, you can see ad traffic data and the number of clicks on the company profile in Yandex Maps, Yandex Search, Yandex Services, and Yandex Q.

The report shows what users do:

The web version of Yandex Maps for desktop and mobile devices.
The Yandex Maps mobile app for Android and iOS.
The Yandex Navigator mobile app for Android and iOS.

This information will help you identify the services that your audience is most active in, and analyze how to attract traffic.

Key indicators

Key indicators used to evaluate data in the Statistics section:

Competitors

A company that conducts similar business activities and belongs to the same or a related business category as your company.

Yandex Business searches for your competitors within a one-kilometer radius from your company. If little data is available, the radius automatically expands to five kilometers.

Direct traffic

Clicks on your company profile made by users who found it by the name, location, address and other attributes.

For example, the user searched for [orlyonok mayakovskaya cinema], found the Orlyonok cinema near Mayakovskaya metro station, and clicked the company's profile.

Discovery traffic

Clicks on the company profile after a search for other companies, products, and services. For example:

From search results by product, service, or business category.
From the "Similar places" section.
From the recommendations.

Report period

Select the period to show data for: one week, one month, or three months. You can specify any period. The period will apply to all graphs.

You can change the grouping to day, week, or month. Grouping by day can only be set for a period of less than 1000 days.

Reports and graphs

Summary statistics

The Summary data section shows total events for the selected period and the percentage of changes compared to the previous period of the same duration. For example, if you selected Month (22.01.2023–22.02.2023), the percentage of changes will be calculated relative to the previous month (22.12.2022–22.01.2023).

Traffic to the company profile: Summary for all target events across all Yandex services.
Routes built: The number of clicks on the Build route button.
Clicks on the Call button: The number of clicks on the Call button.
Traffic to site: The number of clicks on the link with the site name in the company profile on Yandex.

Automatic tag

To track target actions, a special Yandex Metrica tag is automatically created for the business. Yandex services use it to pass information about user interactions with your business to Yandex Metrica.

I have one company

I have a chain branch

The tag is managed by Yandex algorithms. They set it up to ensure accurate statistics collection based on the specified service parameters.

Warning

Changing the owner or making edits to the tag is prohibited.

Yandex Metrica offers the following preset conversion actions:

Clicked call.
Get directions.
Call to action.
Subscription.
Like.
View organization.

If businesses are combined into a chain, one tag is automatically created for the entire chain, and statistics are collected for all branches. You can see statistics for your branch, but they only include the data from Yandex Maps and Yandex Search.

The tag is managed by Yandex algorithms. They set it up to ensure accurate statistics collection based on the specified service parameters.

Warning

Changing the owner or making edits to the tag is prohibited.

Yandex Metrica offers the following preset conversion actions:

Clicked call.
Get directions.
Call to action.
Subscription.
Like.
View organization.

Statistics graph

Data gathered by the automatic tag is used to build statistics graphs. These graphs show:

I have one company

I have a chain branch

Sources of traffic to the company profile

: Where users come from and the amount and percent change compared to the previous period of the same duration.

Actions in the company profile

: User actions in your company profile. For more information, see Yandex Metrica Help.

Sources of traffic to the branch profile

How many times users from Yandex Maps, Yandex Search, and Yandex Navigator clicked or opened your branch profile: direct traffic and discovery traffic on Yandex Maps.

Yandex Search only takes into account impressions that led to clicks within the company profile: on reviews, photos, phone number, directions, and so on. User clicks on the link in search results don't count.

Actions in the company profile

: User actions in your Yandex Maps and Yandex Search company profile. You can't set additional actions.

Export statistics to Excel

You can export data from any graph to an Excel file. To do so, click in the upper-right corner of the graph. All graph data will be exported to the file even if you unchecked some types of events or actions.

The graph data will be exported with the same grouping you set for viewing statistics. For example, if the data in the graph is grouped by month, it will be exported to Excel by month.

You can also view statistics on user actions in Yandex Maps and Yandex Metrica. To do this, use segmentation:

In the Sessions in which condition group, select: Target events on Yandex → Yandex service.
Select the service and click Apply.

For more information, see "Target events in Yandex" report.

FAQ

How do I grant or revoke access to the automatic tag?

Access permissions to the Yandex Metrica tag work the same way as access permissions to the Yandex Business company profile. If you are a business owner, you can manage other users’ access rights:

Open the company profile in Yandex Business.
Go to Access.

You can:

Assign a new owner.
Add or remove a representative.

After this, the profile will automatically appear or disappear from the user’s account. The same will happen to Yandex Metrica tag access permissions.

Alert

It may take up to three days to update the Yandex Metrica data.

For more information, see User roles.

How do I remove the automatic tag?

The company’s personal tag can't be removed, but owners and representatives can hide it from their personal account:

Go to Tags in Yandex Metrica.
Find the Tag → → Unsubscribe.

What do I do if I accidentally unsubscribed from the automatic tag?

To restore access to the tag, contact support.

How do I edit tag settings?

The Yandex Business company profile uses an automatically issued tag.

It collects statistics taking into account service features: records clicks and actions with the profile. You can't link your own tag or change settings — the parameters are preset.

Write to support

You can also go to

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