"Target events on Yandex" report
The report helps you get information about what actions Yandex users perform in relation to your company. For example, you can find out about views of your organization’s profile in Yandex Maps. This information will help you identify the platforms where your audience is most active and analyze how to attract traffic.
Note
You can use the report even if you don’t have a site or don’t have a Yandex Metrica tag installed on your site.
Yandex products and services transmit data to Yandex Metrica. For more information about collecting statistics and accessing them, see Statistics on organizations from Yandex Business.
To view the report, go to Reports -> Content -> Target events on Yandex.
Ways to use this report
Finding out which Yandex products and services bring potential customers
You can focus on the number of target events, as well as the number of target events per user.
View a report on a single source
You can make a report show data about a single source that you are interested in. For example, you can view statistics on actions that users performed on Yandex Maps. To do this, use segmentation:
- In the Sessions in which condition group, select Target events on Yandex -> Yandex service.
- Select a service (for example, Yandex Maps) and click Apply.
Report structure and settings
The report data is grouped by source type and shows the target event. This statistic helps you analyze in detail what target actions are performed by users of services associated with your organization.
Some target events are also considered Yandex Metrica goals. To track goals, additionally use the Conversions report. Goals can be used for retargeting in Yandex Direct and Yandex Audiences. They can also help you track the conversion rate of people who saw your banner or video ad, by using Yandex Metrica for display ads.
Goals can be added to most Yandex Metrica reports.
Note
When goals are added to a report, the Conversion metrics indicators may differ from the data in the “Conversions” report.
Platforms and events they transmit information about are listed in Tracked events and goals.
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A numerical value calculated for the goal specified in the report. This amount can be the total or average. For example, conversions are calculated as the total of all values, and conversions per user is calculated as the average value.