Statistics on organizations from Yandex.Business

If you have an organization in Yandex Business, you can use Yandex Metrica to track how people interact with your company: For example, they might click “Call” or set a route to your office.

How Yandex Metrica collects data about Yandex events

Yandex services send information about user interactions with your organization to Yandex Metrica. To collect this information, Yandex Metrica uses an auto-generated tag. It is linked to your organization in Yandex.Business.

Note

If it is a network organization and branches are added to Yandex.Business, a single tag is created for them and statistics are collected for all branches.

To start collecting statistics:

Service	Condition for collecting statistics
Search (search results)	Add an organization to Yandex Business
Yandex Maps
Yandex Navigator
Yandex.Uslugi	Add an organization to Yandex Business. Publish an order in Yandex Uslugi.
Yandex Business	Add an organization to Yandex Business. Create an advertising campaign and add information about communication via messengers or email.

Access to statistics in Yandex Metrica

The organization’s owner and their representatives in Yandex.Business have guest access to view statistics. Tag editing access is not available.

To grant tag access to another user, give them representative access to the organization in Yandex.Business. Access to the tag in Yandex Metrica appears within a day.

You can view statistics:

In Yandex Metrica

In Yandex.Business

On the My tags page, select a tag like <Name of your organization> - <Address of the organization, if specified in Yandex Business>.
Open the report: Reports -> Content -> Target events on Yandex. Learn more about the report.

Go to your organization profile and open the statistics. For more information, see Yandex Business Help. From your organization profile, you can also go to Yandex Metrica and view the report Target events on Yandex.

Note

Auto-generated tags don't track user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on.

Tracked events and goals

Services and events they transmit information about are listed below. We are continually expanding the list of services. Events are counted from the full and mobile versions of sites, as well as in mobile apps.

Some target events are also considered Yandex Metrica goals. For more information about the difference between goals and events and how to use them, see Report structure and settings.

Event	Goal in Yandex Metrica	ID in Yandex Metrica	Description	The service where tracking is done
Go to site	Call to action — `<Organization>`	cta-button	Clicks on the Go to site button in your organization’s profile.	Maps
Place an order	Call to action — `<Organization>`	cta-button	Clicks on the Place an order button next to your organization.	Services
Rate	Like — `<Organization>`	like	Clicks on the Rate button next to your organization's content.	:
Show phone number	Clicked call — `<Organization>`	make-call	Clicks on the Show phone number button next to your organization.	Yandex.Search, Yandex.Maps, Yandex.Uslugi
Call	Clicked call — `<Organization>`	make-call	Taps on the phone number or the icon in the mobile version and app.	Yandex.Search, Yandex.Maps Yandex.Uslugi, Yandex.Navigator
Get directions	Get directions — `<Organization>`	make-route	Clicks on the Get directions button next to your organization.	Yandex.Maps, Yandex.Navigator
Save collection	Save — `<Organization>`	save	Clicks on the Save button next to your organization's collections.	:
Subscribe to the organization	Subscription — `<Organization>`	subscribe	Subscriptions to all new content from your organization.	:
Show a response from the organization	View organization — `<Organization>`	view_org_content	:	:
Book a room	:	:	Clicks on the Book a room or Book button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Book table	:	:	Clicks on the Book table button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Order delivery	:	:	Clicks on the Order delivery button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Order food	:	:	Clicks on the Order food button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Sign up online	:	:	Clicks on the Sign up button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Order product	:	:	Clicks on the Order product button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Order service	:	:	Clicks on the Order service button in your organization's profile.	Services
Open chat	:	:	Clicks on the Chat button. Clicking it opens Yandex Messenger	Services
Submit form	:	:	Clicks on the Submit form button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Apply for a bank product (loan, bank card, and so on)	:	:	Clicks on a button like Apply for loan in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Go to site	:	:	Clicks on the Go to site button in your organization’s profile	Yandex Search, Yandex Services
Subscribe to the collection	:	:	Subscriptions to new cards in specific collections from your organization.	:
Card shows	:	:	Views of your organization's cards.	:
Organization shows	:	:	Views of your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Get discount	:	:	Clicks on the Get discount button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
View VKontakte	:	:	Clicks on the View VKontakte button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
View catalog	:	:	Clicks on the View catalog button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
View menu	:	:	Clicks on the View menu button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
View special offer	:	:	Clicks on the View special offer button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
View on Instagram	:	:	Clicks on the View on Instagram button in your organization’s profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
View on YouTube	:	:	Clicks on the View on YouTube button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Download	:	:	Clicks on the Download button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Install application	:	:	Clicks on the Install application button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Participate in promotion	:	:	Clicks on the Participate in a promotion button in your organization's profile.	Yandex.Search, Yandex.Maps, Yandex.Navigator
Send email	:	:	Click to sending an email.	Yandex.Business
Open WhatsApp	:	:	Click to WhatsApp.	Yandex.Business
Go to Telegram	:	:	Click to Telegram.	Yandex.Business
Go to Viber	:	:	Click to Viber.	Yandex.Business

Questions and answers

Can I delete an auto-generated tag from the list?

If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact Support. This is why we do not recommend deleting a tag.

Can I install an auto-generated tag on my site?

We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.

Can I change the name of a tag?

No. Tag names are generated automatically.

What is the “Clicked Call” goal in the tag settings?

With this goal, Yandex.Metrica tracks clicks on the phone number in the organization's card, as well as taps on the icon in the mobile version of all services that transmit data to the organization's tag.

How do I correct goals in the tag settings?

You can’t change the goals of an auto-generated tag.

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