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Lego

1 review
Open until 10:00 PM
+44 20 78 39 34 80
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London, Leicester Square
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Toys and games Lego, London, photo
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London, Leicester Square
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+44 20 78 39 34 80
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www.lego.com
5

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Open until 10:00 PM
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1 review

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Александр Владимиров
Level 30 Local Expert
November 6, 2025
Any Lego store is a celebration in itself. A Lego store in a big city is a double celebration. The biggest Lego in the big city is something absolutely amazing -) This store is really a Lego theme center store that stands in front of M&M's (which is even bigger in size). Two cool brands, tied to childhood, literally look at each other. This store is located on two large floors. In any major store in a big city, Lego is sure to place important artifacts specific to that city or that country. In Shanghai, for example, a huge dragon made of cubes wraps around a two-story TV tower. A two-story Big Ben was installed here in London. Besides him, there are many Harry Potter themed figures in the store. There is a goblin bank lobby, a magic bus, an elevator, and a Slytherin area. There is a bench where you can sit next to Shakespeare. But the main attraction is right at the entrance - everyone rushes to it -) This is Aston Martin from Goldfinger. James Bond's legendary Lego cube car stands here in full size. You can get behind the wheel, give the signal; the Aston Martin lights are on. But what's cool is the changing license plates - just like in the same Goldfinger. One of the numbers is the legendary BMT 216A, which then appeared in the latest films of the franchise. The store is perfectly zoned. There is a separate zone for kids who play Duplo; a separate zone for the Star Wars universe, and a separate one for Friends... Of course, there are areas where children can assemble anything from cubes; there is even a zone where you can assemble a Christmas tree toy and hang it on the tree. Clothing, accessories and sets, sets, sets. There are many sets dedicated to London - there are double-decker buses, famous telephone booths, and a set with Sherlock Holmes. All the staff are as polite and friendly as possible. A wonderful place where anyone can feel like a happy person again, if not a child. And it's hard to leave here without buying for anyone who comes in, regardless of age, temperament, and attitude to toys -)
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