The Real-Time Bidding (RTB) technology uses real-time auctions for purchasing banner impressions in the Yandex Advertising Network. Through partnership in the YAN, you can get access to RTB on popular Yandex platforms such as News, Maps, and Weather. The Yandex RTB API supports the most popular banner formats: 1000x120, 160x600, 240x600, 240x400, 300x600, 300x300, 300x250, 320x50, 320x100, 728x90, 300x500, 970x250 and 970x90. Partners have access to detailed impression statistics for controlling expenditures.
Getting started
- Carefully review the requirements for advertising materials.
- Deploy an interface for working with the media file storage and the moderation system.
- Verify that your DSP system's response format meets the Yandex requirements.
- Following the instructions, prepare and upload banners.
Restrictions
For the first three months, RTB can be used with any amount of spending. After this, a partner's monthly budget must be at least 100,000 rubles.