Metrics

Video tutorial 7. Metrics in Yandex Games

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The video is in Russian, but you can enable automatic subtitles on YouTube.

Metrics are indicators that let you track key events. For example, the number of ad impressions or in-app purchases per day. By studying the game's metrics before and after making changes, you can learn how they affect user behavior: which mechanics work well and which need improvement.

Monetization metrics, conversion rates, and some other metrics are displayed in the Yandex Games Console. To track other events and indicators, create a counter (for example, in Yandex Metrica) and add it to your game using the plugin.