Working with ads

You can earn revenue through displaying ad units in your games:

Features and Recommendations for Placing Ads

Place ads in a way that clearly distinguishes them from the game mechanics.
Recommended locations for in-game ads: before the game starts, when transitioning to a new level, after losing.
The frequency of rewarded video ad calls is not restricted.
The frequency of interstitial ads is managed by the Yandex Games platform.

Warning

Yandex's Ad Network treats accidental user clicks on ads as fraudulent activity, which reduces ad revenue.

To avoid this, never call ads during gameplay, where users might accidentally tap on ads.

Rewarded video ads are video ad units used for monetization. Players receive in-game rewards or currency for watching these ads.

To display a rewarded video ad, use the Show rewarded ad action.

Note

The ID is only used to distinguish ad calls and has no relation to Yandex's Ad Network. You can leave it blank.

Rewarded Video Example

The plugin also lets you mute game audio during ad playback, meeting platform requirements.

Audio Muting Example

These full-screen ads cover the app background and appear between user actions (e. g., level transitions).

Use the Show fullscreen ad action to display them. Most often, no additional logic is needed beyond calling the action.

Interstitial Example

Enable sticky banners:

Go to the Advertising tab in the developer console.
Configure Sticky banners:
- Mobile devices:
  - Sticky banner in portrait orientation: choose At the bottom or At the top
  - Sticky banner in landscape orientation: choose At the bottom, At the top, or On the right
- Desktops: enable Sticky banner on the desktop (displays on the right)

By default, banners appear at game launch. For manual control:

In the Sticky banners block, enable the Use the API to display a sticky-banner option.
Use actions:
- Show sticky banner
- Hide sticky banner

Example use case: show banners in menus and hide them during gameplay.

Sticky Banner Example