Monetization

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What conditions affect the revenue from a game?

Revenue depends on the popularity of your game. The most popular games are at the very top of the Yandex Games catalog. Popularity is assessed by rating, daily audience, playtime, and user return rate. You can view the current metrics of your game in the developer console in the Metrics tab.

Do I need to create a new partner ID for my new games?

No, you don't.

You enable monetization via the Games Console only once. After that, one RTB ad unit will automatically be added for every game that was added via the Games Console and contains the SDK code. Each RTB unit is assigned a unique ID that fully replaces the partnerID parameter. For more information, see Ad units in the Yandex Advertising Network (YAN) Help.

I added a game via the Games Console and then enabled monetization. Will an ad unit be added to this game?

Yes, but ad units will only be served if you've configured ad calls in your game via the SDK.

If I don't want to add ads to my game, can I skip the SDK installation?

No, you can't.

Connecting the SDK is required for moderation approval. Additionally, the SDK allows you to:

• customize automatic transition of the game to fullscreen mode;
• get user's language information;
• fetch server time and use it for adding rewards and activities.

However, configuring ad calls using the SDK is not mandatory but a recommended option. Ad monetization through the SDK brings developers additional revenue. If you do not plan to make ad calls using the SDK, indicate this in the Developer’s comment field before submitting the game for moderation.

Can I enable microtransactions in my game?

Yes.

You can enable in-game purchases and earn revenue by providing paid services in your games.

Paid services may include extra time for completing a level or accessories for an in-game character.

For more information, see In-game purchases.

How do I promote my game and maximize revenue?

Follow these recommendations:

• Consider your target audience and what game mechanics would attract them.

• On the Draft tab, fully complete all fields so that the scale at the top turns green for each language.

• Prepare high-quality and eye-catching promo materials (images and videos) for your game draft.

• Provide localization:

  • Fill out the game draft in Russian and English.
  • If possible, add a draft in Turkish.
  • On the Countries and regions tab, ensure that the game's distribution is not restricted. Approximately 15% of traffic is to an international audience.

• Adapt the game for different platforms — in particular, for Android OS mobile devices, since they generate the most traffic. In the draft, check the corresponding options under Supported platforms.

• Enable sticky banners in the game draft, because this ad format brings the most revenue.

• Make sure that all ad units in the game are called correctly and not too often.

• Regularly update the mechanics that retain players and increase game session time. For example, new engaging levels, promos and contests, or in-game purchases.