Types of promotions

The Discounts and promotions display features a selection of in-game events: sales, seasonal updates, and tournaments. You can add events to the selection to increase user count, boost in-game purchases, and grow your gaming community.

Time in-game events to Yandex Games' themed promos (such as the New Year's event) or choose your own timing. Your promo will appear in the Discounts and promotions section, and the game's banner will have a Promo tag attached to it in the general catalog.

Any promotion lasts no more than 10 days, so plan and schedule them in advance to activate them during the holidays and attract more users to the game. Prizes for promotion participants can only be in-game. Examples:

• Discount on bonus currency and other in-game items.
• Unique character skins.
• Limited edition in-game badges.

Sales

Come up with the sales conditions and engage players by offering them in-game discounts on chips, character skins, boosters, and bonuses.

Major seasonal events

Introduce new locations, characters, inventory, and decorations revolving around a certain theme. For example, in the days leading up to New Year's, give your puzzle game a festive vibe, or create a snowy location and New Year–inspired skins for an RPG.

Competitions with leaderboards

Organize competitions among players, publish the results on leaderboards, and reward the winners with in-game tokens, bonuses, or currency.

In-game events

It's a good idea to time your promos to events, such as the game's anniversary. Double the points for players, give out bonus in-game currency, or reward users with perks for completing challenges.