Promotions
Regularly add promotions to your game to:
- Attract more players.
- Increase in-app purchases.
- Grow your gaming community.
You can tie in-game events and discounts to Yandex Games themed promotions or run your own.
Your promotion will appear in the Discounts and promotions section, and the game's banner in the general catalog will have a Promo tag.
|
Event card in the "Discounts and promotions" section |
Game card in the general catalog with the "Deal" badge |
Any promotion lasts no more than 10 days, so to activate them during the holidays and attract more users to the game, calculate and plan the launch in advance. Prizes for promotion participants can only be in-game. For example:
- Discount on bonus currency and other in-game items.
- Unique character skins.
- Limited edition in-game badges.
Launching a promotion
- Review the requirements and design guidelines.
- Update the game: add the promotion and referrer handling for it.
- Activate it in the Yandex Games Console.
Types of promotions
In the form, you can create two types of promotions: a game event or a discount promotion. The difference comes down to what you invite the player to do on the banner.
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Game event |
Discount promotion |
|
|
Banner call to action |
Play, participate, complete |
Buy |
|
What the player gets |
New experience, exclusive rewards for completion |
Discount, bonus, bundle |
|
Key metric |
Retention, engagement |
Conversion, revenue |
|
Duration |
Days, weeks |
Hours, days |
|
Target audience |
Active players |
Paying and potentially paying players |
|
Examples |
New season announcement, content update, collection event |
Discount, bonus bundle, starter pack |
Tip
If a promotion combines a mechanic and a discount, choose based on the primary content. For long campaigns (seasons, battle passes), break them down into multiple game events and discount promotions.
FAQ
How do I add an event to the Discounts and promotions section?
- Access the Games Console with your developer account.
- In the upper-left corner of the Console, click Games.
- Find the previously uploaded game in the list and click its name.
- Go to the Promos tab and click Create a promo.
- Fill in the form fields. For a detailed description, see Activation.
- Click Submit for moderation. The promotion will be uploaded to the Yandex server. Wait for moderation review.
How long does event moderation take?
Moderation usually takes 3−5 business days.
How can I evaluate the effectiveness of promotions and discounts?
To evaluate the effectiveness of promotions and discounts in your games, connect Yandex Metrica.