Activation

Add a promo to your game and activate it on the Promos tab in the Yandex Games Console.

All promos undergo moderation. To pass, follow the rules.

Enabling a promo in the Console

1. Go to the Promos tab and click Create a promo.

2. Fill in the fields:

   Field	Description	Required
   Activated	The option will be enabled if moderators approve the promo.
   Promo start	Specify the start date and time of the promo. The selected time must be at least 72 hours from now. The actual start time may be delayed until moderation is complete. The system uses the user's time zone.
   Promo end	Specify the end date and time of the promo. The maximum duration of a promo is 10 days. The system uses the user's time zone.
   Promo type	Affects how the promo is displayed in the storefront and in analytics. Event — promos focused on game mechanics: quests, item collection, tournaments, leaderboards, new seasons. A purchase is not required to participate. Offer — promos with a direct purchase benefit: discount percentage, multiplier, bonus amount, promo code, starter pack. Note If a promo combines mechanics and a discount, choose based on the primary content. «—» is a legacy option for older promos. For a detailed comparison, see Types of promotions.
   Intent	A custom hint for routing within the game and analytics. For example: open_shop, open_starter_pack. Passed to the SDK when navigating from the promo.
   In-app ID	The in-app purchase ID associated with the promo in the game. The link allows the game to immediately open the platform purchase dialog. Available when the Offer type is selected.
   Cover	Event banner. Size: 928 × 540 pixels. Format: PNG. For cover design requirements, see Cover.
   Title	Promo name. Maximum length: 46 characters (including punctuation). For name design requirements, see Name.
   Description	Promo description. Maximum length: 250 characters (including punctuation). For description design requirements, see Description.

   Note

   By default, promos are set to Russian. For text fields (Title and Description) you can:

   • Add another language — click and select a language from the list.
   • Remove an unused language — click to the right of it. Russian cannot be removed.

3. Click Submit for moderation.

   Moderators will review your promo for compliance with the requirements, which usually takes 3−5 business days.

   You will see the review results in the Console:

   • After passing moderation, the promo will appear in the Discounts and promotions section and other featured collections in the Yandex Games catalog.
   • If the promo does not pass moderation, it will not be added to the catalog. The reasons for rejection will be sent to the email address specified in your developer account.

4. After the promo ends, disable it in the game via remote flag configuration, or upload a new archive to the Console with the promo disabled and submit it for moderation.