Paid promotion

You can promote your projects in the catalog and on pages of other games available on Yandex Games. The service has a monthly reach of more than 45 million players, so promotion will help you introduce your game to a large audience.

You can launch a campaign through the Developer Console. To do this, you don't need to create ad texts, illustrations, or placement strategies. Yandex handles all the setup and promotion.

Start promotion

1. In the Developer Console, select the game you're interested in.
2. Go to the Promotion tab.
3. If you have already started the campaign setup, you can proceed directly to the current step. To do this, click on Get started with promotion at the top of the page. Otherwise, in the How do I set that up? section, follow these steps:

Step 1. Log in to your Yandex Direct account or register a new one

Step 2. Enable API Access for Integration with Third-Party Services

1. Click Open the API settings in Yandex Direct.
2. Click Get API access.
3. Read the User Agreement and select Accept if you are ready to accept it. Then click Accept agreement.
4. After the API settings — Settings page opens, return to the Promotion tab of the game you are interested in. If the Promotion tab was open on another page, refresh it.

Step 3. Allow Access to Yandex Direct

Click Allow access to Yandex Direct.

Step 4. Set up the campaign and confirm its launch

1. Top up your Direct account or click Top up the balance in the Developer Console.

2. Click Create a campaign.

3. Specify the weekly budget. The minimum amount is 300 rubles, the recommended is 7000 rubles.

4. Choose a strategy — ad display settings that determine:

   • What's important to you:
     • Conversions — for long-term campaigns aimed at finding engaged players.
     • Clicks — for testing new games or when launching promotions where reach is important.
   • How much and for what you'll pay.

   Advertising goal	Price	Payment for	How it works
   Maximum conversions	Average per week	Clicks	You control the average cost. Specify how much you're willing to pay for a player who spends 5+ minutes in the game. The algorithm will try to maintain the average cost of conversion.
   	Fixed	Conversions	If you know the optimal price for a "retained" player (see Yandex Direct Help), you can fix it. You'll be charged for achieved goals. If the price is too low, the campaign will stop.
   	No limits	Clicks	The algorithm automatically selects the price to maximize the number of players who will spend 5+ minutes in the game. Default strategy.
   Maximum clicks	Average per week	Clicks	You control the average cost. The algorithm increases the number of clicks to your game.
   	No limits	Clicks	The algorithm automatically selects the price to maximize the number of clicks to your game.

   Note

   You don't pay for repeat clicks. As long as the game is in the user's My Games section, they won't see ads for it.

   For more information about display strategies, see Yandex Direct Help.

5. Specify the platforms where your game is available.

6. If necessary, adjust the regions where you want to promote your game.

7. Click Create.

Promotion results

After launching the campaign in Yandex Direct, an ad with the selected strategy will appear on the Promotion tab. Within a day, your game with a lightning icon will appear on the main page of Yandex Games in one of the first three sections of Recommended Games or on other game pages in the Similar Games block (appears when accessed through ads or via a direct link).

In the Yandex Direct interface, you can see the campaign and all its statistics. By clicking the Go to campaign button, you will return to the Console.

In the Developer Console, you can view player statistics and manage the advertising campaign.