Paid promotion

You can promote your projects in the catalog and on pages of other games available on Yandex Games. The service has a monthly reach of more than 39 million players, so promoting there will unlock a huge audience for your game. You can launch a campaign through the Yandex Games Console.

To launch a promotion, you don't need to create any ad texts, illustrations, or placement strategies. Yandex does all the setup and promotion.

Start promotion

  1. In the Yandex Games Console, select the game.
  2. Go to the Promotion tab.
  3. If you have already started the campaign setup, you can proceed directly to the current step. To do this, click on Get started with promotion at the top of the page. Otherwise, in the How do I set that up? section, follow these steps:

Step 1. Log in to your Yandex Direct account or register a new one

  1. Click on Log in with Yandex Direct.
  2. On the opened Yandex Direct page, click Register.
  3. Check the filled fields: country, payment currency, email, and phone number. If necessary, provide advertiser information and taxpayer identification number.
  4. Read and accept the legal terms if you agree. Then click Register.
  5. Return to the developer console or reload the Promotion tab if it was open on a different browser page.

Ensure your account is neither an agency account nor associated with one. Otherwise:

  1. Create a new account in Yandex Direct.
  2. Register it in the developer console.
  3. Using the application owner's account, add a new user and grant them advertising management rights (the Ad manager role).
  4. Log in with the new account and navigate to the Promotion tab of the game you're interested in.

Step 2. Enable API Access for Integration with Third-Party Services

  1. Click Open the API settings in Yandex Direct.
  2. Click Get API access.
  3. Read the User Agreement and select Accept if you are ready to accept it. Then click Accept agreement.
  4. After the API settings — Settings page opens, return to the Promotion tab of the game you are interested in. If the Promotion tab was open on another page, refresh it.

Step 3. Allow Access to Yandex Direct

Click Allow access to Yandex Direct

Step 4. Set a Weekly Budget for Promotion and Confirm Its Launch

  1. Top up your Direct account or click Top up the balance in the developer console.
  2. Click Create a campaign.
  3. Specify the weekly budget. The minimum amount is 300 rubles, the recommended is 7000 rubles.
  4. Indicate the platforms where your game is available.
  5. Click Create.

Manage Your Campaign Progress

After launching your campaign on Direct, an ad with the strategy «Pay per click, conversion optimization» will appear on the Promotion tab. Optimization targets the goal of «Spent 5 minutes in the game». Throughout the day, our algorithms will kick off the campaign, and your game, marked with a lightning icon, will be featured on the main Games page in one of the top three sections Recommended Games or on other game pages in the Similar Games block (appears when accessing through ads or via a direct link).

In the Direct interface, you can see the campaign and all its statistics. By clicking the Go to campaign button, you will return to the console.

In the developer console, you can view player statistics and manage the advertising campaign.

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Player acquisition
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Organic promotion