Player acquisition

Promotion helps attract more users to your game. As a result, your revenue increases, as it depends on the popularity of your game and the number of online game sessions.

For promotion on the Yandex Games platform, the following are used:

• Paid promotion — promotion of projects in the catalog and on pages of other games hosted on Yandex Games.
• Organic promotion:
  • Ranking — sorting of games in the Yandex Games catalog. Games are ranked based on ML algorithms that evaluate various metrics.
  • Featuring — inclusion in thematic collections of games curated by the Yandex Games service.
• A/B testing of icons — testing icons and covers to choose the most suitable ones for your project.
• Promotions — events to increase the number of users, in-app purchases, and develop the gaming community.
• Referral program — a tool that allows you to earn by attracting new users to your game.

Promotion recommendations

• Consider who your target audience is and what game mechanics attract them.

• Prepare beautiful and high-quality promotional materials (images and videos) for your game draft.

• Add localization:

  • Fill out the game draft in Russian and English.
  • If possible, add a draft for Turkish.
  • On the Countries and regions tab, check that the game distribution is not restricted. International audience accounts for about 40% of traffic.

• Adapt your game for different platforms, primarily for mobile devices with Android OS — they bring the most traffic. In the draft, mark the corresponding options in the Supported platforms section.

• Make sure that all ad units in the game are called correctly and not too frequently.

• Regularly update mechanics that retain players and increase game session time. For example, new interesting levels, promotions and contests, in-app purchases.

Frequently asked questions