Metrics
To see your game metrics, go to the Metrics tab in the Yandex Games Console.
Category lines on the charts show the metric value for the most popular games in each category.
To see the metrics for a specific device type or country, use the filters.
Filters
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Filter |
Description |
Values |
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Device type |
Shows the metric for a specific device type (desktops, mobile devices, and TVs). |
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Country |
Shows the metric for a particular country where Yandex Games is available. |
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Product metrics
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Metric |
Description |
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Rating |
The rating reflects user engagement with a particular game and is based on metric such as return rate, total number of players, and time spent in-game. The result is displayed as a calculated score, ranging from 0 to 100, and updated regularly to help users discover the best games. Calculated approximately two weeks after the game is published. The game quality index isn't calculated for games with a daily audience of less than 10 players. |
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Play time |
Total number of minutes per day that players spent in the game. A separate line shows the share of new players in the total playtime. |
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Players |
Total number of unique players per day and new players per day. |
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Play time per player |
Average time in minutes that a player spent in the game in one day. A separate line shows the average playtime of a new player. |
Conversions
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Metric |
Description |
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Icon CTR in recommendations |
The ratio of total game icon clicks to the number of its impressions in the catalog and different selections, not counting the My games section. |
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Cover CTR in recommendations |
The ratio of total game cover clicks to the number of its impressions in the catalog and different selections. |
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Icon CTR in "My games" |
The ratio of total game icon clicks to the number of its impressions in the My games section. |
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Conversion To Play |
The percentage of gaming sessions that last more than 60 seconds. In order to improve conversion, reduce the size of resources at the download stage and make the first interaction with the player easier and more enjoyable. This will help to effectively engage players in the gameplay. |
Player retention
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Metric |
Description |
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Day 1 retention |
The percentage of players who returned to the game on the following day after their first session. |
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Day 3 retention |
The percentage of players who returned to the game on the third day after their first session. |
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Day 7 retention |
The percentage of players who returned to the game on the seventh day after the first launch. |
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Day 14 retention |
The percentage of players who returned to the game on the fourteenth day after the first launch. |
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Week 2 retention |
The percentage of players who returned to the game on the second week after the first launch. |
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Month 2 retention |
The percentage of players who returned to the game on the second month after the first launch. |
Monetization metrics
Warning
The information doesn't include the applicable taxes. The information is not a public offer or part of a contract and does not imply representations and warranties. See the full terms and conditions of cooperation in the contracts you signed with Yandex.
* The metric can only be viewed by the game owner and developers with the View income role.
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Metric |
Description |
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Revenue* |
Daily revenue, in rubles, by source: Yandex Advertising Network, external advertising networks, and in-app purchases. |
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Average revenue per daily active user (ARPDAU)* |
Average revenue, in rubles, per daily active player across all sources. |
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Paying Share* |
The ratio of paying users to the app's daily audience as a percentage. |
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Average in-app revenue per paying user* |
Average revenue, in rubles, from in-game purchases per paying player. |
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Sticky impressions per player |
Average number of sticky banner impressions per player per day. |
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Interstitial impressions per player |
Average number of interstitial ad unit impressions per player per day. |
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Rewarded impressions per player |
Average number of rewarded impressions per player per day. |
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Number of in-app purchases |
Total number of in-game purchases per day. |
Yandex Advertising Network metrics *
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Metric |
Description |
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Revenue |
Partner's advertising revenue, specified in rubles. |
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CPMV |
Cost per thousand visible impressions of ad blocks, specified in rubles. |
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CTR |
Ratio of clicks to visible impressions. |
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Visible shows |
Impressions where at least 50% of the block area is in the visible screen area for at least 2 seconds. |
Performance metrics
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Metric |
Description |
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The time from the moment the game launches to the moment it has loaded all its resources and is ready to process the player's inputs. |
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Time To Interactive (TTI) |
The time from the moment the game launches to the moment all time-intensive tasks are complete. This metric accounts for the browser load when the game is initialized. |
You can track performance metrics in the Performance tab in DevTools.
Players who launched the game for the first time on a given day.