Metrics

Filter

Description

Values

Device type

Shows the metric for a specific device type (desktops, mobile devices, and TVs).

• All
• desktop
• mobile
• TV

Country

Shows the metric for a particular country where Yandex Games is available.

• All
• Russia
• United States
• Kazakhstan
• Belarus
• Uzbekistan
• Germany
• Japan
• Turkey
• Brazil
• Spain

Metric

Description

Play time

Total number of minutes per day that players spent in the game. A separate line shows the share of new players in the total playtime.

Players

Total number of unique players per day and new players per day.

Play time per player

Average time in minutes that a player spent in the game in one day. A separate line shows the average playtime of a new player.

Day 1 retention

The percentage of players who returned to the game on the following day after their first session.

Day 3 retention

The percentage of players who returned to the game on the third day after their first session.

Week 2 retention

The percentage of players who returned to the game within the second week after their first session.

Month 2 retention

The percentage of players who returned to the game within the second month after their first session.

Rating

The rating reflects user engagement with a particular game and is based on metric such as return rate, total number of players, and time spent in-game. The result is displayed as a calculated score, ranging from 0 to 100, and updated regularly to help users discover the best games.

Calculated approximately two weeks after the game is published.

The game quality index isn't calculated for games with a daily audience of less than 10 players.

Conversion To Play

The percentage of gaming sessions that last more than 60 seconds.

In order to improve conversion, reduce the size of resources at the download stage and make the first interaction with the player easier and more enjoyable. This will help to effectively engage players in the gameplay.

Metric

Description

Icon CTR in recommendations

The ratio of total game icon clicks to the number of its impressions in the catalog and different selections, not counting the My games section.

Cover CTR in recommendations

The ratio of total game cover clicks to the number of its impressions in the catalog and different selections.

Icon CTR in "My games"

The ratio of total game icon clicks to the number of its impressions in the My games section.

Metric

Description

Revenue*

Daily revenue, in rubles, by source: Yandex Advertising Network, external advertising networks, and in-app purchases.

Average revenue per daily active user (ARPDAU)*

Average revenue, in rubles, per daily active player across all sources.

Paying Share*

The ratio of paying users to the app's daily audience as a percentage.

Average in-app revenue per paying user*

Average revenue, in rubles, from in-game purchases per paying player.

Sticky impressions per player

Average number of sticky banner impressions per player per day.

Interstitial impressions per player

Average number of interstitial ad unit impressions per player per day.

Rewarded impressions per player

Average number of rewarded impressions per player per day.

Number of in-app purchases

Total number of in-game purchases per day.

Metric

Description

Game Ready

The time from the moment the game launches to the moment it has loaded all its resources and is ready to process the player's inputs.

Time to interactive (TTI)

The time from the moment the game launches to the moment all time-intensive tasks are complete. This metric accounts for the browser load when the game is initialized.