get: TextCampaign parameters

Response structure in JSON format:

{
  "result": {
    "Campaigns": [{  /* CampaignGetItem */
      ...
      "TextCampaign": {  /* TextCampaignGetItem */
        "BiddingStrategy": {  /* TextCampaignStrategy */
          "Search": {  /* TextCampaignSearchStrategy */
            "BiddingStrategyType": ( "AVERAGE_CPA" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "PlacementTypes" : {
              "SearchResults" : ( "YES" | "NO" ),
              "ProductGallery" : ( "YES" | "NO" ),
              "DynamicPlaces" : ( "YES" | "NO" )
            },
            "WbMaximumClicks": {  /* StrategyMaximumClicks */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "WbMaximumConversionRate": {  /* StrategyMaximumConversionRate */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "GoalId": (long),
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              }
            },
            "AverageCpc": {  /* StrategyAverageCpc */
              "AverageCpc": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "AverageCpa": {  /* StrategyAverageCpa */
              "AverageCpa": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "AverageCpaMultipleGoals": {  /* StrategyAverageCpaMultipleGoals */
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackage */
              "ClicksPerWeek": (long),
              "AverageCpc": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            },
            "AverageRoi": {  /* StrategyAverageRoi */
              "ReserveReturn": (int),
              "RoiCoef": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "Profitability": (long), /* nillable */
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "AverageCrr": {  /* StrategyAverageCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "PayForConversionCrr": {  /* StrategyPayForConversionCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "PayForConversion" : { /* StrategyPayForConversion */
              "Cpa" : (long),
              "GoalId" : (long),
              "WeeklySpendLimit" : (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "PayForConversionMultipleGoals" : { /* StrategyPayForConversionMultipleGoals */
              "WeeklySpendLimit" : (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            }
          },
          "Network": {  /* TextCampaignNetworkStrategy */
            "BiddingStrategyType": ( "AVERAGE_CPA" | ... | "WEEKLY_CLICK_PACKAGE" ), /* required */
            "NetworkDefault": {  /* StrategyNetworkDefault */
              "LimitPercent": (int)
            },
            "WbMaximumClicks": {  /* StrategyMaximumClicks */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
            },
            "WbMaximumConversionRate": {  /* StrategyMaximumConversionRate */
              "WeeklySpendLimit": (long),
              "BidCeiling": (long), /* nillable */
              "GoalId": (long),
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
            },
            "AverageCpc": {  /* StrategyAverageCpc */
              "AverageCpc": (long),
              "WeeklySpendLimit": (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "AverageCpa": {  /* StrategyAverageCpa */
              "AverageCpa": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              } 
            },
            "AverageCpaMultipleGoals": {  /* StrategyAverageCpaMultipleGoals */
              "WeeklySpendLimit": (long), /* nillable */
              "BidCeiling": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            }
            "WeeklyClickPackage": {  /* StrategyWeeklyClickPackage */
              "ClicksPerWeek": (long),
              "AverageCpc": (long), /* nillable */
              "BidCeiling": (long) /* nillable */
            },
            "AverageRoi": {  /* StrategyAverageRoi */
              "ReserveReturn": (int),
              "RoiCoef": (long),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "BidCeiling": (long), /* nillable */
              "Profitability": (long), /* nillable */
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "AverageCrr": {  /* StrategyAverageCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */,
              "ExplorationBudget" : {
                "MinimumExplorationBudget" : (long) /* required */,
                "IsMinimumExplorationBudgetCustom" : ("YES"| "NO") /* required */
              }
            },
            "PayForConversionCrr": {  /* StrategyPayForConversionCrr */
              "Crr": (int),
              "GoalId": (long),
              "WeeklySpendLimit": (long), /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "PayForConversion" : { /* StrategyPayForConversion */
              "Cpa" : (long),
              "GoalId" : (long),
              "WeeklySpendLimit" : (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
              "BudgetType": ("WEEKLY_BUDGET" | "CUSTOM_PERIOD_BUDGET") /* nillable */
            },
            "PayForConversionMultipleGoals" : { /* StrategyPayForConversionMultipleGoals */
              "WeeklySpendLimit" : (long) /* nillable */
              "CustomPeriodBudget": { /* nillable */
                "SpendLimit": (long),
                "StartDate": (string),
                "EndDate": (string),
                "AutoContinue": ("YES" | "NO")
              },
            }
          }
        }, 
        "Settings": [{  /* TextCampaignSettingGet */
          "Option": ( "ADD_METRICA_TAG" | ... | "SHARED_ACCOUNT_ENABLED" ), /* required */
          "Value": ( "YES" | "NO" ) /* required */
        }, ... ],
        "CounterIds": {  /* ArrayOfInteger */
          "Items": [(int), ... ] /* required */
        }, /* nillable */
        "RelevantKeywords": {  /* RelevantKeywordsSetting */
          "BudgetPercent": (int),
          "OptimizeGoalId": (long) /* nillable */
        }, /* nillable */
        "PriorityGoals": { /* PriorityGoalsArray */
          "Items": [{ /* PriorityGoalsItem */
            "GoalId": (long), /* required */
            "Value": (long), /* required */
            "IsMetrikaSourceOfValue": ( "YES" | "NO" )
          }, ... ] /* required */
        }, /* nillable */
        "TrackingParams": (string),
        "AttributionModel": ( "FC" | "LC" | "LSC" | "LYDC" | "FCCD" | "LSCCD" | "LYDCCD" | "AUTO" ),
        "PackageBiddingStrategy" : { /* nillable */
          "StrategyId" : (long), /* required */
          "Platforms" : { /* required */
            "SearchResult" : ( "YES" | "NO" ) /* required */,
            "ProductGallery" : ( "YES" | "NO" ) /* required */,
            "Network" : ( "YES" | "NO" ) /* required */,
            "DynamicPlaces" : ( "YES" | "NO" )
          }
        },
        "CanBeUsedAsPackageBiddingStrategySource" : ( "YES" | "NO" ),
        "NegativeKeywordSharedSetIds" : { /* nillable */
          "Items" : [ (long) ] /* required */
        },
      }
    }, ... ],
    "LimitedBy": (long)
  }
}

Parameter

Type

Description

TextCampaignGetItem structure

Settings

array of TextCampaignSettingGet

Array of settings that only accept the values YES or NO.

CounterIds

ArrayOfInteger, nillable

The IDs of Yandex Metrica tags installed on the advertiser's website (see Yandex Metrica: evaluate your ad performance in Yandex Direct Help).

RelevantKeywords

RelevantKeywordsSetting, nillable

Settings for impressions for related keywords (see Impressions for related keywords in Yandex Direct Help). If this structure is omitted, displays for related keywords are disabled.

BiddingStrategy

TextCampaignStrategy

Display strategy.

PriorityGoals

PriorityGoalsArray, nillable

Priority goals for automatic bid adjustments.

If the array is omitted, automatic bid adjustments are used for obtaining the maximum number of engaged sessions (see Engaged session figures in Yandex Direct Help).

You can't add more than 30 priority goals.

TrackingParams

string

URL parameters for templates.

AttributionModel

AttributionModelEnum

The attribution model used for optimizing conversions (see Attribution model in Yandex Direct Help).

Possible values:

  • FC — First click.
  • LC — Last click.
  • LSC — Last significant (non-direct) click.
  • LYDC — Last click from Yandex Direct.
  • FCCD – First cross-device click.
  • LSCCD – Last significant (non-direct) cross-device click.
  • LYDCCD – Last cross-device click from Yandex Direct.
  • AUTO – Automatic attribution.

PackageBiddingStrategy

TextCampaignPackageBiddingStrategyGet, nillable

Information about the portfolio strategy.

Null (nil): The campaign is not part of the portfolio strategy.

CanBeUsedAsPackageBiddingStrategySource

YesNoEnum

Shows if the strategy for this campaign can be portfolio.

NegativeKeywordSharedSetIds

ArrayOfLong, nillable

IDs of sets of negative keywords. Maximum of 3 items in the array.

TextCampaignSettingGet structure

Option

TextCampaignSettingsGetEnum

Setting name:

  • ADD_METRICA_TAG
  • ADD_OPENSTAT_TAG
  • ADD_TO_FAVORITES
  • ENABLE_AREA_OF_INTEREST_TARGETING
  • ENABLE_COMPANY_INFO
  • ENABLE_EXTENDED_AD_TITLE
  • ENABLE_SITE_MONITORING
  • EXCLUDE_PAUSED_COMPETING_ADS
  • MAINTAIN_NETWORK_CPC
  • REQUIRE_SERVICING
  • SHARED_ACCOUNT_ENABLED
  • DAILY_BUDGET_ALLOWED
  • CAMPAIGN_EXACT_PHRASE_MATCHING_ENABLED

Value

YesNoEnum

Setting value.

RelevantKeywordsSetting structure

BudgetPercent

int

Maximum percent of the budget to be spent on clicks on related keywords (from 1 to 100).

OptimizeGoalId

long, nillable

ID of the Yandex Metrica goal. Statistics on conversions for this goal are used for optimizing related keywords.

All goals available for the campaign can be used, including composite (multi-step) goals. For more information about goals, see Goals and conversions in Yandex Metrica Help. To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

The following values are also allowed:

  • 0 — Related keywords are optimized for all the goals available for the campaign.

  • null (nil) — No optimization.

Alert

If the strategy of your campaign is WB_MAXIMUM_CONVERSION_RATE, AVERAGE_CPA, or AVERAGE_ROI, the optimization will use the goal (or goals) you set in the GoalId parameter, no matter what OptimizeGoalId is set to.

PriorityGoalsArray structure

Items

array of PriorityGoalsItem

A set of priority goals and corresponding conversion values.

TextCampaignPackageBiddingStrategyGet structure

StrategyId

long

Portfolio strategy ID.

Platforms

TextCampaignPlatforms

Ad placement platform.

PriorityGoalsItem structure

GoalId

long

ID of the Yandex Metrica goal to prioritize when automatically adjusting bids. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

A value of 12 corresponds to the "Engaged sessions" goal.

Value

long

The conversion value is a monetary estimation of the advertiser's profit when the goal is completed, in the advertiser's currency, multiplied by 1,000,000. The higher the conversion value, the higher the priority to achieve conversions for this goal.

IsMetrikaSourceOfValue

YesNoEnum

Priority goal value source: Yandex Metrica goal. The YES value is only used for strategies with cost revenue ratio.

TextCampaignPlatforms structure

SearchResult

YesNoEnum

Search results.

ProductGallery

YesNoEnum

Product gallery.

Network

YesNoEnum

Yandex Advertising Network.

DynamicPlaces

YesNoEnum

Dynamic placements in search results.

TextCampaignStrategy structure

Search

TextCampaignSearchStrategy

Display strategy in search results.

Network

TextCampaignNetworkStrategy

Display strategy in ad networks.

TextCampaignSearchStrategy structure

BiddingStrategyType

TextCampaignSearchStrategyTypeEnum

The type of display strategy in search results:

  • HIGHEST_POSITION
  • WB_MAXIMUM_CLICKS
  • WB_MAXIMUM_CONVERSION_RATE
  • AVERAGE_CPC
  • AVERAGE_CPA
  • AVERAGE_ROI
  • AVERAGE_CRR
  • PAY_FOR_CONVERSION
  • PAY_FOR_CONVERSION_CRR
  • WEEKLY_CLICK_PACKAGE
  • SERVING_OFF
  • UNKNOWN

PlacementTypes

TextCampaignSearchStrategyPlacementTypes

Placements in search results.

WbMaximumClicks

StrategyMaximumClicks

Parameters of the Optimize clicks strategy. Limited by weekly budget.

WbMaximumConversionRate

StrategyMaximumConversionRate

Parameters of the Optimize conversions strategy without specifying the average CPA.

AverageCpc

StrategyAverageCpc

Parameters of the Optimize clicks strategy. Limited by average CPC.

AverageCpa

StrategyAverageCpa

Parameters of the Optimize conversions strategy. Maintain the average CPA.

AverageCpaMultipleGoals

StrategyAverageCpaMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-click strategy. Maintain the average CPA for multiple goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

AverageRoi

StrategyAverageRoi

Parameters of the Optimize ROI strategy.

AverageCrr

StrategyAverageCrr

Parameters of the strategy Optimize cost revenue ratio. Maintain the average cost revenue ratio.

PayForConversionCrr

StrategyPayForConversionCrr

Parameters of the strategy Optimize cost revenue ratio. Pay per conversion.

PayForConversion

StrategyPayForConversion

Parameters of the Optimize conversions strategy. Pay per conversion.

PayForConversionMultipleGoals

StrategyPayForConversionMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-conversion strategy for each of the specified goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

WeeklyClickPackage

StrategyWeeklyClickPackage

Parameters of the Optimize clicks strategy. Limited by click package.

TextCampaignNetworkStrategy structure

BiddingStrategyType

TextCampaignNetworkStrategyTypeEnum

The type of display strategy in ad networks:

  • NETWORK_DEFAULT
  • MAXIMUM_COVERAGE
  • WB_MAXIMUM_CLICKS
  • WB_MAXIMUM_CONVERSION_RATE
  • AVERAGE_CPC
  • AVERAGE_CPA
  • AVERAGE_ROI
  • AVERAGE_CRR
  • PAY_FOR_CONVERSION
  • PAY_FOR_CONVERSION_CRR
  • WEEKLY_CLICK_PACKAGE
  • SERVING_OFF
  • UNKNOWN

NetworkDefault

StrategyNetworkDefault

Settings for impressions in ad networks based on the settings for search.

If a search strategy other than HIGHEST_POSITION is selected, this structure is not returned.

WbMaximumClicks

StrategyMaximumClicks

Parameters of the Optimize clicks strategy. Limited by weekly budget.

WbMaximumConversionRate

StrategyMaximumConversionRate

Parameters of the Optimize conversions strategy without specifying the average CPA.

AverageCpc

StrategyAverageCpc

Parameters of the Optimize clicks strategy. Limited by average CPC.

AverageCpa

StrategyAverageCpa

Parameters of the Optimize conversions strategy. Maintain the average CPA.

AverageCpaMultipleGoals

StrategyAverageCpaMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-click strategy. Maintain the average CPA for multiple goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

AverageRoi

StrategyAverageRoi

Parameters of the Optimize ROI strategy.

AverageCrr

StrategyAverageCrr

Parameters of the strategy Optimize cost revenue ratio. Maintain the average cost revenue ratio.

PayForConversionCrr

StrategyPayForConversionCrr

Parameters of the strategy Optimize cost revenue ratio. Pay per conversion.

PayForConversion

StrategyPayForConversion

Parameters of the Optimize conversions strategy. Pay per conversion.

PayForConversionMultipleGoals

StrategyPayForConversionMultipleGoalsAdd

Parameters of the Maximize conversions pay-per-conversion strategy for each of the specified goals.
Be sure to simultaneously pass the PriorityGoals array with at least two priority goals, and specify the target CPA for each goal as the Value.

WeeklyClickPackage

StrategyWeeklyClickPackage

Parameters of the Optimize clicks strategy. Limited by click package.

TextCampaignSearchStrategyPlacementTypes structure

SearchResults

YesNoEnum

Search results.

ProductGallery

YesNoEnum

Product gallery.

DynamicPlaces

YesNoEnum

Dynamic placements in search results.

StrategyMaximumClicks structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

StrategyMaximumConversionRate structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

StrategyAverageCpc structure

AverageCpc

long

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyAverageCpa structure

AverageCpa

long

The average goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyAverageCpaMultipleGoalsAdd structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BidCeiling

long

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

If the field is omitted, a default value is set for the strategy (it's calculated based on the strategy settings).

To set a custom minimum budget, use the MinimumExplorationBudget parameter and set IsMinimumExplorationBudgetCustom="YES".

If IsMinimumExplorationBudgetCustom is NO, the operation raises an error.

StrategyAverageRoi structure

ReserveReturn

int

The maximum percentage of saved funds that can be returned to advertising (spent) if the forecasted return on investment exceeds the value of the RoiCoef parameter.

A value from 0 to 100 as a multiple of ten: 0, 10, 20... 100.

RoiCoef

long

The desired average return on investment per week. The value represents the ratio between sales profits and ad costs, multiplied by 1,000,000. The value must be an integer. If the value is not a multiple of 10,000, the last 4 digits are reset to zero (which is the same as discarding extra decimal digits).

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

The value 13 indicates priority goals. Allowed if the array specifies at least one goal that is different from engaged sessions.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

We don't recommend setting the maximum bid, as this may reduce the effectiveness of the strategy.

Profitability

long, nillable

The percentage of revenue that is the cost value of products or services.

The value is a percentage multiplied by 1,000,000. The value must be an integer between 0 and 100,000,000 (which corresponds to 100%). If the value is not a multiple of 10,000, the last 4 digits are reset to zero (which is the same as discarding extra decimal digits).

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyAverageCrr structure

Crr

int

Average cost revenue ratio.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

ExplorationBudget

ExplorationBudget

Minimum budget. Read more in Yandex Direct Help.

StrategyPayForConversionCrr structure

Crr

int

Average cost revenue ratio.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

StrategyPayForConversion structure

Cpa

long

The goal cost in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum CPA values are listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

GoalId

long

ID of the Yandex Metrica goal. For more information about goals, see Goals and conversions in Yandex Metrica Help.

To get the list of goals, use the GetStatGoals method in version 4 or Live 4 of the API.

WeeklySpendLimit

long, nillable

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

BudgetType

BudgetTypeEnum

Type of budget:

  • WEEKLY_BUDGET — Weekly budget.
  • CUSTOM_PERIOD_BUDGET — Budget for a custom period.

PayForConversionMultipleGoals structure

WeeklySpendLimit

long

The weekly budget in the advertiser's currency, multiplied by 1,000,000.

The minimum weekly budget for each currency must be at least the value of the Cpa parameter multiplied by 20. To get the list of currencies, use the Dictionaries.get method.

CustomPeriodBudget

CustomPeriodBudget

Budget for a custom period. For more information, see Yandex Direct Help.

When creating a campaign, you can't specify both this parameter and WeeklySpendLimit.

StrategyWeeklyClickPackage structure

ClicksPerWeek

long

Desired number of clicks per week.

AverageCpc

long, nillable

The average CPC in the advertiser's currency, multiplied by 1,000,000.

The minimum value for the average cost is listed by currency in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.

BidCeiling

long, nillable

The maximum bid in the advertiser's currency, multiplied by 1,000,000.

The minimum and maximum bid for each currency is listed in the currency reference. To get the list of currencies, use the Dictionaries.get method.

Note

The AverageCpc and BidCeiling parameters are mutually exclusive. You can't specify both of them.

StrategyNetworkDefault structure

LimitPercent

int

The maximum percentage of the budget to spend on displays in ad networks. The value is a multiple of ten: 10, 20, ..., 100.

ExplorationBudget structure

MinimumExplorationBudget

long

Minimum budget value.

Acceptable value: between 0 and the weekly budget (if set).

IsMinimumExplorationBudgetCustom

YesNoEnum

A flag indicating a custom minimum budget.

CustomPeriodBudget structure

SpendLimit

long

Budget size for a custom period.

StartDate

string

Start of the budget period.

EndDate

string

End of the budget period.

AutoContinue

YesNoEnum

Flag to autocontinue the budget period.