Yandex.Metrica Implements WebVisor

Internet, April 21, 2011. Yandex.Metrica rolled out WebVisor, a new analytics tool for tracking user behaviour on a website. This tool allows website owners see every action performed by visitors on their website as if they were looking at the computer screen through the eyes of the visitors.

Yandex purchased the WebVisor technology at the end of last year. WebVisor’s makers presented their creation at Yandex’s traditional open-door event for startups Yandex.Start.

WebVisor is a novel, one-of-a-kind technology with no parallel in Russia. It allows recording and then playing as a video the visitor’s actions on a website: mouse clicks and movements, page scrolling, copying and pasting. In addition to receiving website statistics reports, the users of Yandex.Metrica can now monitor visitor behavior on their website. This gives the website owners an opportunity to test the website’s usability, find flaws in its design or structure, and, ultimately, increase the click-through rate.

WebVisor, as a Yandex.Metrica function, is available free of charge, currently, only to the advertisers on Yandex.Direct or Yandex.Market with the monthly budget over 6,000 rubles, and also to everyone who received a personal invitation.

Yandex is the leading internet company in Russia operating the most popular search engine and most visited website. In 2010, Yandex generated 64% of all search traffic in Russia, while its homepage attracted a monthly average of 21.5 million users. Yandex also operates in Ukraine, Kazakhstan and Belarus.

Yandex.Metrica is a web statistics tool that measures website traffic, visitor behavior and ad efficiency. Yandex.Metrica registers over 1.7bn page views daily.

Yandex.Market is a comparison shopping system for choosing products, services or shops online. The system offers detailed product description, product search by specific parameter, model and price comparison, product reviews. According to comScore, as of December 2010, the service has the monthly audience of over 6.2 million.

Yandex.Direct is the first and largest automated, auction-based ad-serving system for contextual advertising on the Russian internet. Ads are displayed for millions of users on search results pages and on the pages of the Yandex Advertising Network.

Contact:
Media Relations
Vladimir Isaev, Ochir Mandzhikov
Phone: +7 495 739-7000
E-mail: pr@yandex-team.com