Yandex Unveils First Browser with Infinite Personally Targeted Recommended Content
Yandex builds personalised content recommendation technology Zen into Yandex Browser on all platforms in 24 countries and 15 languages. Based on the latest developments in artificial intelligence research, Zen recommendation technology uses the company’s vast global web index to pick stories, images, videos and other content for each individual user and offer it them right in the new tab of Yandex Browser.
The intelligent content discovery feed in Yandex Browser delivers recommendations based on the user’s location, browsing history, their viewing history and preferences in Zen, among hundreds of other factors. Zen uses natural language processing and computer vision to understand the verbal and visual content on the pages the user has viewed, liked or disliked, to offer them the content they are likely to like. Yandex’s recommendation technology Disco, based on the company’s machine-learning algorithm, MatrixNet, helps Zen choose which suggestions to offer to the user at any given point in time. Targeted to identify the user’s personal long-term interests and cater to them, Zen also delivers content not directly related to their immediate preferences. The more the user interacts with Zen, the better are the chances that they will see serendipitously interesting content.
‘With all the vastness of information available on the internet, something genuinely interesting isn’t easy to come by. Zen helps solving this problem,’ says Victor Lamburt, head of Yandex Zen. ‘It points each user to what’s interesting specifically to them. This is the future for all web browsers: providing personal internet experience and helping people discover something new’.
The infinite personally targeted content feed in Yandex Browser gives web users an opportunity to discover something they appreciate, but wouldn’t have found it otherwise. To start exploring this new internet experience, all one needs to do is download Yandex Browser and give Zen some browsing history to work with. Alternatively, liking or disliking a few websites on Zen’s start up page will help it understand your preferences on the outset. Users can also alter the type or topic of content they are offered later on by choosing to view more of similar content, less of it, or block specific sources altogether.
Zen first appeared as an experimental feature in Yandex’s launcher app for Android in Mexico and Brazil in 2015. The average time the users spent viewing Zen’s recommended content has increased since then from only 5 minutes to 20 minutes in May 2016. Zen is currently available both in Yandex Launcher and Yandex Browser for iPhone, Android mobile devices and Windows PC and laptops.
Yandex’ personal content recommendation technology can also be easily integrated into third-party mobile applications, such as browsers or launcher apps, and offers great monetisation potential for OEMs, app developers, and mobile carriers.