“Adfox, inventory” report
To view the report: .
Ways to use this report
You can track the revenue that the site or a section of the site received from impressions of ads configured in Adfox, as well as the format of the ad block. For convenience, sort “Total Adfox revenue” data in descending order.
Conditions for getting the report
To view the report, enable the display of Adfox reports and specify the Yandex Metrica tag in Adfox.
By default, access to viewing reports in the “Monetization” group is restricted. You can manage access rights.
Report structure and settings
Data in the report is grouped as follows:
- Website address — Address of the site that the user clicked through from.
- Section — Section of the site that the user clicked through from.
- Site — Ad block format.
Metrics in the report:
- Adfox code requests — Requests for Adfox code from pages that received a response from the Adfox server (default banners and default uploads).
- Adfox impressions — An ad impression registered by the system.
- Rendering per Adfox view — Average number of Adfox banners that were loaded (including YAN) per page view.
- Adfox total revenue — Estimated total revenue from ad impressions.
- Adfox CPMV (Cost per mille viewable ads) — Estimated cost of 1000 impressions. In rubles without VAT.
- Adfox estimated session revenue — Average estimated revenue per session.
- Default uploads — Number of code requests for which banner ads were displayed by default. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display due to placement settings, limits on impressions, spending rates, or targeting.
The report supports all settings available in Yandex Metrica.
