Advertising and distribution

Link and promo-code

An install link and promo-code can be found in your developer suite.

You'll need these to be able to offer your widget to users outside Yandex.

The promo-code is an HTML code for your site or blog. Users will be able to see the name, description, a picture of your widget and install it with the click of a button.

You can also share a link to your widget by finding it in our Catalog, right clicking on it, then selecting the "copy link" option.

Advertising widgets

It's worth offering a widget to users of the site for which it is intended. For example, you can include a link to your widget in your website news or newsletter, publish it in a related blog etc. If your widget caters for the needs of your target audience well, it has a greater chance of being in demand and becoming popular.

If your widget contains regional content, you should add it to our regional program straight away. We offer users the 20 most popular and all the newest regional widgets in our regional block on the Yandex home page.