What data can be sent?
Why should I send site content data?
Depending on your site's content, you can mark up certain data such as an office address or detailed parameters for particular pages.
This information can be used to improve your site's representation in the search results (by creating special snippets) and may also be used in other Yandex services. The way the data is processed depends on the content category. For more information on how to send the data and how Yandex is going to use it, read the help section for the relevant content category.
Below is a full list of the data types site owners can currently send. This list will expand over time.