Title and description
The title and description are the main elements of a page snippet. Their quality affects the CTR: if the title and description are done properly, users are more likely to visit the site.
How the title and description are composed
The page title and description in the search results are based on:
Page content
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The title element contents.
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The Description meta tag content changed.
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Page text, including the Schema.org markup. See the full list of special data that can be sent.
Additional sources:
- Yandex Catalog.
- Yandex Market.
- Texts of links to the page from other sites.
The page description in search results is chosen to be as informative and relevant to the search query as possible.
How to influence the composition of the title and description
You can influence the title and description using the title and description tags as follows:
Title
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Place the
titleelement inside theheadelement in the page code:<head> <meta name="example" content="..."/> <title>Alice in Wonderland</title> </head>When the page is crawled by the bot, information from the
titlecan be used as the snippet title.
Description
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Place the
titleelement inside theheadelement in the page code:<head> <meta name="description" content="..."/> </head>When the page is crawled by the bot, information from the
descriptioncan be used as the snippet description.
Tip
In many CMS, the title and description can be added in the visual page editor.
How to remove the description from a snippet
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Data source |
How to remove |
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Yandex Catalog |
Add the robots meta tag with the |
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Text on your website page |
Disable text indexing using the noindex element. |
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Link on your website page |
Disable link indexing with the rel="nofollow" attribute. |
You can also go to
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Useful tools |
Technologies |
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Services |